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Trust building across and within cultures

A study of Guinea, West Africa, and China

Bibliographic Data

ID12701499
AuthorsHwee Hoon Tan (0000-0002-9841-6447, Singapore Management University, Singapore, corresponding author), Xiushun Sun (Winning Group, Singapore), Yue Wang (0000-0001-8527-9175, Singapore University of Social Sciences, Singapore)
Year2024
Volume24
Issue3
Pages587-607
Publication date2024-09-17
Open AccessYes
TypeARTICLE
VenueInternational Journal of Cross Cultural Management (JOURNAL)
Journal identifiersISSN: 1470-5958 • E-ISSN: 1741-2838
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/14705958241285980
OpenAlexW4402563615
LanguageEN
Citations received1
References cited37

Adopting a cross-cultural perspective, this study provides insights into how Chinese multinational corporations (MNCs) with a focus on Confucian values, builds trust and contributes to the globalization process in African settings, specifically Guinea. Using a mixed-methods methodology, we explore the dynamics of trust relationships within and across cultures. In Study 1, semi-structured interviews were conducted with 19 Chinese supervisors, 20 Guinean supervisors and 19 Guinean workers. We found Chinese expatriates to emphasize ability and integrity in trust building while Guinean workers care more about benevolence. Drawing on the insights of study 1, we proposed a model of interpersonal trust within and across cultures. In this Study 2, data was collected from 182 Guinean workers and their direct Chinese/Guinean supervisors. We found Guinean subordinates’ trust in the organization to mediate between their trust in Guinean supervisors and their performance. In addition, Guinean supervisor’s trust in Chinese supervisor positively affects Guinean subordinate’s trust in organization and also moderates the positive relationship between Guinean subordinates’ trust in the organization and their performance. We draw implications for management relationships between two cultures that are seemingly different from both studies

Archaeology · China · Economic geography · Ethnology · Geography · New guinea · Political science · Sociology · Cultural Differences and Values · Global and Cross-Cultural Management · International Student and Expatriate Challenges

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Citations per year1
Citation span2025 - 2025 (1)
Highly citedNo

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