Factors influencing individuals' intention to adopt mobile banking in China and Pakistan

The moderating role of cultural values

Bibliographic Data

ID12706234
AuthorsSadia Akhtar (0000-0002-6858-0617, School of Public Affairs University of Science and Technology of China Hefei China, corresponding author), Muhammad Irfan (0000-0003-1446-583X, School of Chemistry and Material Science University of Science and Technology of China Hefei China), Asma Sarwar (School of Public Affairs University of Science and Technology of China Hefei China), Asma Asma (0000-0001-6031-1861, School of Public Affairs University of Science and Technology of China Hefei China), Qurat Ul Ain Rashid (0000-0002-7023-0763, School of Public Affairs University of Science and Technology of China Hefei China)
Year2019
Volume19
Issue1
Publication date2019-01-08
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Public Affairs (JOURNAL)
Journal identifiersISSN: 1472-3891 • E-ISSN: 1479-1854
PublisherWiley (PUBLISHER • GB)
DOI10.1002/pa.1884
OpenAlexW2910936842
LanguageEN
Citations received2
References cited119

Rapid development of smartphone technologies in Asian countries has increased the demand of mobile banking in financial services and mobile commerce. Current research is conducted for mobile banking adoption in China and Pakistan. The social influence was added with technology acceptance model to investigate the direct effect on individuals' intention. Moderating role of cultural values was explored in the proposed model. Empirical study was performed for the data received from both countries to examine the developed model. Multiple and hierarchical regression analyses (IBM SPSS software) were carried out to test the proposed hypotheses. We have observed that perceived usefulness, social influence, and perceived ease of use are significant predictors of individuals' intentions to adopt m‐banking in Pakistan, whereas the perceived usefulness is an important predictor in China. The moderating role of cultural values was observed as dampening factor in positive relationship between social influence and individuals' intentions

Business · China · Cultural values · Empirical research · IBM · Mobile banking · Moderation · Multilevel model · Political science · Social influence · Sociology · Technology Acceptance Model · Test (biology · Usability · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Psychology · Social Psychology · Technology Adoption and User Behaviour · Marketing

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