Negotiating the Conversation

How Journalists Learn to Interact with Audiences Online

Bibliographic Data

ID12909439
AuthorsFrançois-René Martins (0000-0003-4591-823X, The University of Sydney, corresponding author), Colleen Murrell (0000-0003-4865-1745, Dublin City University)
Year2021
Volume15
Issue6
Pages839-859
Publication date2021-04-05
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournalism Practice (JOURNAL)
Journal identifiersISSN: 1751-2786 • E-ISSN: 1751-2794
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/17512786.2021.1907211
OpenAlexW3145044868
LanguageEN
Citations received8
References cited37

This paper investigates how young Australian journalists have developed their knowledge of online interaction strategies and how well they feel they manage the challenges of conversations with audiences in comments sections and on social media platforms. It presents the results of a small snowball sample survey and follow-up semi-structured interviews of recent graduates from six universities, working across print, broadcast and social media, exploring their educational preparation and on the job training for dialogic journalism. The survey and interviews build on a literature review that reveals the need for increased research into strategies for dealing with negative responses and speaking to audience diversity. The findings pinpoint areas of journalism pedagogy that need innovation and transformation to address the normalisation of dialogic interaction on social media

Conversation · Dialogic · Diversity (politics · Journalism · Media studies · Negotiation · Pedagogy · Political science · Public relations · Snowball sampling · Social media · Social science · Sociology · Media Studies and Communication · Public Relations and Crisis Communication · Social Media and Politics

Tools

Open DOI