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Ethnic performance, language proficiency, and ethnic media use among Indian American immigrants

Bibliographic Data

ID12910232
AuthorsRamasubramanian (0000-0003-2140-8008, Texas A&M University, corresponding author), Srividya Ramasubramanian, Marissa Joanna Doshi (0000-0002-2868-7225, Hope College)
Year2017
Volume10
Issue3
Pages183-200
Publication date2017-01-05
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of International and Intercultural Communication (JOURNAL)
Journal identifiersISSN: 1751-3065 • E-ISSN: 1751-3057
PublisherTaylor & Francis (PUBLISHER • GB)
DOI10.1080/17513057.2016.1272707
OpenAlexW2571513001
LanguageEN
Citations received3
References cited64

This study focuses on how and why Indian American immigrants engage with movies from their home country in a transnational global context. Existing literature has focused on lack of host language proficiency as the primary reason for ethnic media consumption. We suggest that for Indian Americans, the motivation for consuming Indian films is driven by ethnic performance rather than language proficiency. A survey was conducted with Indian Americans to explore the relationships among Indian movie consumption, acculturation indices, language proficiency, and ethnic performance. Results show that ethnic performance is a stronger predictor of Indian movie consumption than language proficiency and acculturation indices

Acculturation · Advertising · Business · Consumption (sociology · Context (archaeology · Ethnic group · Geography · Immigration · Language proficiency · Media consumption · Pedagogy · Political science · Social science · Sociology · Anthropology · Gender Studies · Migration, Ethnicity, and Economy · Psychology · Racial and Ethnic Identity Research · Social Psychology · South Asian Cinema and Culture

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Unique citing works3
Citations per year0,6
Citation span2021 - 2025 (5)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 3

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