Influence of Star Rating and Ownership Structure on Brand Image of Mainland China Hotels
Bibliographic Data
| ID | 12974368 |
|---|---|
| Authors | Jingxian Jiang (0000-0003-3937-3886), Ulrike Gretzel (0000-0001-8416-1829, Schlumberger (Ireland), corresponding author), Robin Law (0000-0001-7199-3757) |
| Year | 2014 |
| Volume | 10 |
| Issue | 1 |
| Pages | 69-94 |
| Publication date | 2014-01-02 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Journal of China Tourism Research (JOURNAL) |
| Journal identifiers | ISSN: 1938-8160 • E-ISSN: 1938-8179 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/19388160.2013.870506 |
| OpenAlex | W2065510818 |
| Language | EN |
| Citations received | 5 |
| References cited | 61 |
This study presents the brand image of hotels in Mainland China perceived by international travelers using a content-analysis of online hotel reviews. Cai’s (2002) 3A (Attributes, Affective and Attitudes) model of destination image was adapted to fit the hotel brand image context and used to code reviews of hotels in major Mainland Chinese cities. The study further hypothesized that brand image components were significantly influenced by ownership structures and ratings of hotels. Results showed that the three hotel brand image dimensions could be extracted from the hotel reviews and varied across hotel types and hotel star-ratings
Advertising · Brand Image · Business · China · Context (archaeology · Destination Image · Destinations · Geography · Hotel industry · Mainland · Mainland China · Star (game theory · Tourism · Consumer Behavior in Brand Consumption and Identification · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Mathematics · Marketing
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| Unique citing works | 5 |
|---|---|
| Citations per year | 0,5 |
| Citation span | 2016 - 2023 (8) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 5 |