Right-Wing YouTube
A Supply and Demand Perspective
Bibliographic Data
| ID | 12977643 |
|---|---|
| Authors | Kevin Munger (0000-0002-4399-5250, Pennsylvania State University, corresponding author), Joseph Phillips (0000-0003-0084-4601, Pennsylvania State University) |
| Year | 2020 |
| Volume | 27 |
| Issue | 1 |
| Pages | 186-219 |
| Publication date | 2020-10-21 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | The International Journal of Press/Politics (JOURNAL) |
| Journal identifiers | ISSN: 1940-1612 • E-ISSN: 1040-1620 |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/1940161220964767 |
| OpenAlex | W3094101919 |
| Language | EN |
| Citations received | 110 |
| References cited | 90 |
YouTube is the most used social network in the United States and the only major platform that is more popular among right-leaning users. We propose the “Supply and Demand” framework for analyzing politics on YouTube, with an eye toward understanding dynamics among right-wing video producers and consumers. We discuss a number of novel technological affordances of YouTube as a platform and as a collection of videos, and how each might drive supply of or demand for extreme content. We then provide large-scale longitudinal descriptive information about the supply of and demand for conservative political content on YouTube. We demonstrate that viewership of far-right videos peaked in 2017
Advertising · Affordance · Audience measurement · Business · Economics · Geography · Human–computer interaction · Microeconomics · Multimedia · On demand · Perspective (graphical · Political science · Politics · Scale (ratio · Social media · Supply and demand · Video on demand · World Wide Web · Computer Science · Media Influence and Politics · Media Studies and Communication · Social Media and Politics · Artificial Intelligence
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| Unique citing works | 110 |
|---|---|
| Citations per year | 22 |
| Citation span | 2021 - 2026 (6) |
| Citation velocity | current |
| Highly cited | Yes |
| Citation types | Neutral: 106 |