Hotel Ratings
IV. Recruitment and Incentives
Bibliographic Data
| ID | 13651595 |
|---|---|
| Authors | Ashton D Trice (Fairmont State College, corresponding author) |
| Year | 1984 |
| Volume | 55 |
| Issue | 1 |
| Pages | 58-58 |
| Publication date | 1984-08-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Psychological Reports (JOURNAL) |
| Journal identifiers | ISSN: 0033-2941 • E-ISSN: 1558-691X |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.2466/pr0.1984.55.1.58 |
| OpenAlex | W2076572201 |
| Language | EN |
| Citations received | 3 |
| References cited | 3 |
Two previous studies (Trice & Layman, 1983, 1984) yielded low return rates for surveys of hotel guests. Under non-recruitment conditions, most surveys contained negative ratings. The present study assessed return rates and negative ratings under recruitment and incentive conditions. Open comments were also examined. During a 5-wk. period, 200 randomly selected guests at two franchise properties adjacent to interstate highways were recruited to participate in a self-study of the hotels. Half were offered a $1 tariff reduction if the survey form was returned upon checking out. The survey was a 14-item checklist and a scale of 5-point high-positive Likert items rating room condition, food quality, and service by dining room, front office, and housekeeping staff. Open comments were also solicited. Of the 1,128 guests not recruited during the study period, 13 returned surveys. Of these, 12 included at least one negative rating on the 5-item scale. Two contained written comments. In the recruitment-only group (N = 200), 28 ( 14%) returned ratings, of which 7 (25%) contained at least one negative rating and 6 (21%) contained comments. In the incentive group (N = ZOO), 67 (33.5%) forms were returned, with 8 (12%) containing negative ratings and 30 (45%) containing comments. These results suggest that a small financial incentive is a useful adjunct to recruitment to enhance return and comment rates. Such a procedure also tends to counter the tendency for most returns to be motivated by reporting negative evaluations. Used occasionally and randomly, such a procedure is inexpensive (e.g., chis study cost $67), given the quantity and quality of information obtained
Economics · Incentive · Microeconomics · Applied Psychology · Consumer Market Behavior and Pricing · Customer Service Quality and Loyalty · Economic and Environmental Valuation · Psychology · Social Psychology
| Unique citing works | 3 |
|---|---|
| Citations per year | 0.07 |
| Citation span | 1983 - 1990 (8) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 3 |