Hotel Ratings
V. Effects of Format and Survey Length
Bibliographic Data
| ID | 13657203 |
|---|---|
| Authors | Ashton D Trice (Salem College, corresponding author), Maria Dolan (Salem College), M Shaun Dolan (Salem College) |
| Year | 1985 |
| Volume | 56 |
| Issue | 1 |
| Pages | 176-178 |
| Publication date | 1985-02-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Psychological Reports (JOURNAL) |
| Journal identifiers | ISSN: 0033-2941 • E-ISSN: 1558-691X |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.2466/pr0.1985.56.1.176 |
| OpenAlex | W2144645452 |
| Language | EN |
| Citations received | 1 |
| References cited | 4 |
Two studies addressed format issues in the design of hotel guest surveys. The first study indicated that a space for commentary was a positive incentive for return among 600 guests at a resort hotel. An unstructured space for comment elicited more comments than a structured space. A second study showed that, when space for comment was provided, longer lists of objective rating items brought about higher return rates (5, 10, and 15 Likert items). As more rating items were provided, the number of comments declined
Business · Developmental psychology · Economics · Incentive · Likert scale · Space (punctuation) · Applied Psychology · Behavioral Health and Interventions · Computer Science · Customer Service Quality and Loyalty · Marketing · Psychology · Recreation, Leisure, Wilderness Management · Social Psychology
| Unique citing works | 1 |
|---|---|
| Citations per year | 0.02 |
| Citation span | 1984 - 1984 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |