Order Online or Call it in? Conceptualization and Measurement of Preferences for Computer versus Human Interaction
Bibliographic Data
| ID | 13651969 |
|---|---|
| Authors | Justin Travis (0000-0001-5764-3216, University of South Carolina Upstate, corresponding author), Samuel J Wilgus (Salesforce (United States)), Samuel Wilgus (Salesforce) |
| Year | 2022 |
| Volume | 126 |
| Issue | 6 |
| Pages | 3028-3051 |
| Publication date | 2022-04-27 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Psychological Reports (JOURNAL) |
| Journal identifiers | ISSN: 0033-2941 • E-ISSN: 1558-691X |
| Publisher | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/00332941221097952 |
| PMID | 35476030 |
| OpenAlex | W4224979898 |
| Language | EN |
| References cited | 53 |
Technology is increasingly integrated into everyday life and consequently, traditional social exchanges between human agents have evolved to include human-computer interaction, providing scientists new directions for understanding and predicting consumer behavior. Despite progress, there are conceptual and empirical limitations in current measures applied to consumer/user preferences. This paper documents the development and validation of the 10-item preference for computer versus human interaction (PCHI) scale across three distinct samples and incorporating items that (a) include direct comparisons between computers and humans, (b) are independent of specific contexts or technologies, and (c) capture major theoretical domains of social, consumer, and human factors psychology. Results support the hypothesized three-factor structure (efficiency, ease of use, and trust) and demonstrate the utility of this measure to predict everyday consumer decisions beyond extant measures. Additionally, the PCHI offers marketing, user experience, and other practitioners a brief instrument for developing interventions, training protocols, and modeling attitudes
Conceptualization · Consumer behaviour · Data science · Everyday life · Extant taxon · Human–computer interaction · Knowledge management · Order (exchange · Preference · Scale (ratio · Usability · Artificial Intelligence · Computer Science · Digital Marketing and Social Media · Impact of Technology on Adolescents · Psychology · Social Psychology · Technology Adoption and User Behaviour
Diagnostic and Statistical Manual of Mental Disorders
Exploratory and confirmatory factor analysis
The utilization of e‐government services
User acceptance of information technology
Consumer e-shopping acceptance
Trust in Automation
Self-Service Technologies
Method Variance in Organizational Research
Amazon Mechanical Turk in Organizational Psychology
Development of a short form Social Interaction Anxiety (Sias) and Social Phobia Scale (SPS) using nonparametric item response theory
Integrating technology readiness into technology acceptance
Multiple Imputation by Chained Equations (Mice)
The habitual consumer
A meta-analysis of the technology acceptance model
Cutoff criteria for fit indexes in covariance structure analysis
Trust and TAM in Online Shopping
Constructing validity
Amazon's Mechanical Turk
Evaluating the use of exploratory factor analysis in psychological research.
A Theoretical Extension of the Technology Acceptance Model
A Brief Tutorial on the Development of Measures for Use in Survey Questionnaires
Technology Acceptance Model 3 and a Research Agenda on Interventions
Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology
A Quantitative Approach to Content Validity 1
The Big Five Personality Dimensions and Job Performance
Television Viewing and School Achievement
The Development of the Attitudes toward Computer Usage Scale
The viability of crowdsourcing for survey research
Stamp collecting versus science
Attitudinal and Behavioral Correlates of Computer Anxiety
Locus of Control as a Predictor of Users' Attitude toward Computers
The international personality item pool and the future of public-domain personality measures
Exchange and power in social life
Convergent and discriminant validation by the multitrait-multimethod matrix
| Citation velocity | historical |
|---|---|
| Highly cited | No |