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Effects of Medical Disputes on Internet Communications of Negative Emotions and Negative Online Word-of-Mouth

Bibliographic Data

ID13677693
AuthorsYi-Chih Lee (0000-0001-5076-391X, Chien Hsin University of Science and Technology, corresponding author), Wei-Li Wu (0000-0002-0934-9810, Chien Hsin University of Science and Technology)
Year2015
Volume117
Issue1
Pages251-270
Publication date2015-07-30
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenuePsychological Reports (JOURNAL)
Journal identifiersISSN: 0033-2941 • E-ISSN: 1558-691X
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.2466/21.pr0.117c13z1
PMID26226491
OpenAlexW1278706236
LanguageEN
Citations received2
References cited61

Emotions play an important role in human behavior. Negative emotions resulting from medical disputes are problems for medical personnel to solve but also have a significant impact on a hospital's reputation and people's trust in the hospital. One medical dispute case was chosen from an Internet news source to assess the correlation between people's negative emotions and negative online word-of-mouth. Convenience sampling was used in school faculties and university students who had shared their medical treatment experiences online were the research participants. A total of 221 Taiwanese participants volunteered (158 women, 63 men; ages: 26.7% under 19, 22.6% 20-29, 30.8% 30-39,19.9% over 40). Four negative emotions were measured using rating scales: uncertainty, anger, disappointment, and sadness. Four negative online word-of-mouth measures were: venting, advice search, helping receiver, and revenge. A modeled relationship was assessed by partial least square method (PLS). Then, people's positive emotions were further analyzed to assess changes after spreading negative word-of-mouth. The results showed that uncertainty had a positive effect on venting and advice search. People who felt anger or regret spread word-of-mouth in order to help the receiver. Disappointment may trigger the revenge behavior of negative word-of-mouth. Negative emotions could be relieved after engaging in the behavior of helping the receiver

Advertising · Anger · Disappointment · Regret · Reputation · Sadness · The Internet · Word of mouth · Communication in Education and Healthcare · Psychology · Psychology of Social Influence · Public Relations and Crisis Communication · Social Psychology

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Unique citing works2
Citations per year0.4
Citation span2021 - 2026 (6)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 2

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