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Impact of Communicating With Doctors Via Social Media on Consumers’ E-Health Literacy and Healthy Behaviors in China

Bibliographic Data

ID13776396
AuthorsTailai Wu (0000-0002-2025-3123, Huazhong University of Science and Technology, Wuhan, Hubei, China), Zhifei He (0000-0001-8503-1612, Southwest University of Political Science & Law, corresponding author), Donglan Zhang (0000-0001-5225-4721, University of Georgia, Athens, USA)
Year2020
Volume57
Pages46958020971188-46958020971188
Publication date2020-01-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueINQUIRY The Journal of Health Care Organization Provision and Financing (JOURNAL)
Journal identifiersISSN: 0046-9580 • E-ISSN: 1945-7243
PublisherSAGE Publishing (PUBLISHER • US)
DOI10.1177/0046958020971188
PMID33238788
OpenAlexW3107796818
LanguageEN
Citations received1
References cited27

This study investigated the relationship between consumers' communication with doctors and their e-Health literacy and healthy behaviors based on the theory of reasoned action. Five communication activities were identified: following doctors' social media accounts, reading doctors' posts, responding to doctors' posts, favoring (clicking "like" of) doctors' posts, and recommending doctors to other patients. E-Health literacy and healthy behaviors were measured based on instruments used in previous literature. Survey method was used to collect data and a hierarchical regression analysis was used to analyze the relationship between communication activities and consumers' e-Health literacy and healthy behaviors. We found that following doctors' accounts ( r = 0.127, P r = 0.141, P r = 0.133, P r = 0.091, P r = 0.072, P r = 0.129, P r = 0.220, P < .001) were significantly associated with healthy behaviors. Our study demonstrated that the social network communication between doctors and consumers could be cost-effective in improving intermediary consumers' health outcomes. To be specific, following doctors' posts, responding to doctors' posts, favoring doctors' posts, and recommending doctors to others were positively associated with consumers' e-Health literacy and healthy behaviors. The results suggested that leveraging information technology could be an important tool to health policymakers and health providers in order to improve outcomes

Advertising · Business · China · Economic growth · Economics · Health care · Health literacy · Literacy · Pedagogy · Political science · Social media · Health Literacy and Information Accessibility · Medicine · Mobile Health and mHealth Applications · Psychology · Social Media in Health Education

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Unique citing works1
Citations per year0,2
Citation span2021 - 2021 (1)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 1

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