Temporary Worker Performance and its Antecedent Factors from the Viewpoint of Relationship Marketing
Bibliographic Data
| ID | 13920263 |
|---|---|
| Authors | Ying-Chyi Chou, Ying‐Chyi Chou (0000-0002-2260-1275, corresponding author), Pao-Long Chang, Pao‐Long Chang, Hsin-Yi Yen |
| Year | 2011 |
| Volume | 39 |
| Issue | 2 |
| Pages | 161-172 |
| Publication date | 2011-03-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Social Behavior and Personality An International Journal (JOURNAL) |
| Journal identifiers | ISSN: 0301-2212 • E-ISSN: 1179-6391 |
| Publisher | Scientific Journal Publishers Limited (PUBLISHER) |
| DOI | 10.2224/sbp.2011.39.2.161 |
| OpenAlex | W1967812494 |
| Language | EN |
We aimed to determine the factors affecting the performance of temporary workers. The key mediating variables model (Morgan & Hunt, 1994) of relationship marketing was used to determine the antecedent and mediating factors. Results of structural equation modeling indicated that relationship management activity had positive effects on temporary worker performance through mediator variables of trust and commitment. These findings can be of use to firms that hire and manage temporary workers
Antecedent (behavioral psychology · Business · Statistics · Structural equation modeling · Customer Service Quality and Loyalty · Emotional Labor in Professions · Job Satisfaction and Organizational Behavior · Psychology · Social Psychology · Marketing
| Citation velocity | historical |
|---|---|
| Highly cited | No |