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Mass media and smoking cessation

A critical review

Bibliographic Data

ID14599586
AuthorsBrian R Flay (0000-0002-5209-2766, corresponding author)
Year1987
Volume77
Issue2
Pages153-160
Publication date1987-02-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueAmerican Journal of Public Health (JOURNAL)
Journal identifiersISSN: 0090-0036 • E-ISSN: 1541-0048
PublisherAmerican Public Health Association (PUBLISHER • US)
DOI10.2105/ajph.77.2.153
PMID3541650
OpenAlexW2127871782
LanguageEN
Citations received49
References cited47

Evaluations of 40 mass media programs/campaigns designed to influence cigarette smoking were reviewed. Information/motivation programs/campaigns generally produced changes in awareness, knowledge, and attitudes. Extensive national campaigns also produced meaningful behavioral change. Programs/campaigns designed to promote some specific smoking-related action produced mixed results, depending in large part on the type of promotion involved. Mass media cessation clinics were found to be effective, with media plus social support being more effective than viewing plus printed material, and either combination being more effective than viewing alone. It was concluded that mass media health promotion programs can be more effective than many academics may have thought, but that the knowledge necessary to ensure such success is seriously lacking. Research studies, rather than simple evaluations, are needed to improve our knowledge base and build a science of mass media health promotion

Action (physics) · Advertising · Behavior change · Business · Cigarette smoking · Health promotion · Mass media · Media campaign · Political science · Promotion (chess) · Public health · Public relations · Smoking cessation · Social media · Tobacco control · Behavioral Health and Interventions · Media Influence and Health · Medicine · Nursing · Psychology · Smoking Behavior and Cessation · Social Psychology

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Unique citing works49
Citations per year0,88
Citation span1970 - 2022 (53)
Citation velocityhistorical
Highly citedNo
Citation typesNeutral: 37

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