Effect of motivations and engagement with eWOM on hotel queries
Bibliographic Data
| ID | 15068504 |
|---|---|
| Authors | Beatriz Moliner Velázquez (0000-0003-0357-749X, Universitat de València, corresponding author), Beatriz Moliner-Velázquez, María Fuentes Blasco (0000-0002-7082-7068, Departament of Business Management and Marketing, Pablo de Olavide University, Seville, Spain), María Fuentes-Blasco, Irene Gil-Saura (0000-0002-5758-0806, Universitat de València) |
| Year | 2023 |
| Volume | 36 |
| Issue | 3 |
| Publication date | 2023-12-25 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Economic Research-Ekonomska Istraživanja (JOURNAL) |
| Journal identifiers | ISSN: 1331-677X • E-ISSN: 1848-9664 |
| Publisher | Informa UK Limited (PUBLISHER • GB) |
| DOI | 10.1080/1331677x.2023.2218475 |
| OpenAlex | W4379878096 |
| Language | EN |
| References cited | 66 |
The study of antecedents of eWOM queries has received less attention than the effects of these queries on purchase decisions. Considering the academic interest recently aroused in engagement with eWOM, the aim is to analyse, in the hospitality context, the effects that motivations to use eWOM have on engagement to eWOM and how this engagement influences adoption of eWOM queries. Based on the double dimension of receiving-sending both for motivations and engagement, the causal relationship chain ‘motivations-engagement-eWOM adoption’ is estimated in a sample of 393 hotel guests through a structural equation model. The effects of both motivations on engagement and, in turn, engagement on adoption are confirmed. The novelty of this work lies in the study of motivations and engagement, both from the dual perspective, as antecedents of the use of eWOM searches. These results have important academic and business management implications
Advertising · Brand Engagement · Business · Customer engagement · Geography · Hospitality · Hospitality industry · Novelty · Political science · Social media · Structural equation modeling · Tourism · World Wide Web · Computer Science · Digital Marketing and Social Media · Knowledge Management and Sharing · Mathematics · Psychology · Social Psychology · Technology Adoption and User Behaviour
What We Know and Don't Know about Online Word-of-Mouth
Collaborative and Iterative Translation
Informational Influence in Organizations
New consumer behavior
The use of lisrel in validating marketing constructs
Structural Equation Models with Unobservable Variables and Measurement Error
Pandemics, tourism and global change
Use and Impact of Online Travel Reviews
Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites
E-WOM and Accommodation
Introducing Cobras
What drives consumers to spread electronic word of mouth in online consumer-opinion platforms
Structural equation modeling in practice
Attitude-behavior relations
Natives and tourists of prosumer capitalism
Online Word-of-Mouth (or Mouse)
Motivations for sharing tourism experiences through social media
Hotels' Covid-19 innovation and performance
Personal involvement as a determinant of argument-based persuasion
| Citation velocity | historical |
|---|---|
| Highly cited | No |