Food advertising on Argentinean television
Are ultra-processed foods in the lead
Bibliographic Data
| ID | 15094077 |
|---|---|
| Authors | Lorena Allemandi (0000-0002-6562-2033, Universidad Abierta Interamericana, corresponding author), Luciana Castronuovo (0000-0002-1883-6741, Universidad Abierta Interamericana), Maria Victoria Tiscornia (0000-0002-5029-7506, Universidad Abierta Interamericana), Miguel Ponce (Universidad Abierta Interamericana), Verónica Schoj (Universidad Abierta Interamericana) |
| Year | 2018 |
| Volume | 21 |
| Issue | 1 |
| Pages | 238-246 |
| Publication date | 2018-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Public Health Nutrition (JOURNAL) |
| Journal identifiers | ISSN: 1368-9800 • E-ISSN: 1475-2727 |
| Publisher | Cambridge University Press (CUP) (PUBLISHER) |
| DOI | 10.1017/s1368980017001446 |
| PMID | 28745262 |
| OpenAlex | W2738615383 |
| Language | EN |
| Citations received | 13 |
| References cited | 35 |
Objective To describe the number of processed and ultra-processed food (PUPF) advertisements (ads) targeted to children on Argentinean television (TV), to analyse the advertising techniques used and the nutritional quality of the foods advertised, and to determine the potential exposure of children to unhealthy food advertising in our country. Design Five free-to-air channels and the three most popular children’s cable networks were recorded from 07.00 to 22.00 hours for 6 weeks. Ads were classified by target audience, type of product, advertised food categories and advertising strategies used. The NOVA system was used to classify food products according to industrial food processing level. Nutritional quality was analysed using the Pan American Health Organization’s nutrient profile model. Setting Buenos Aires, Argentina. Results are considered applicable to most of the country. Subjects The study did not involve human subjects. Results Of the sample of food ads, PUPF products were more frequently advertised during children’s programmes (98·9 %) v . programmes targeted to the general audience (93·7 %, χ 2 =45·92, P Conclusions Our study showed that Argentinean children are exposed to a high number of unhealthy PUPF ads on TV. The Argentinean Government should build on this information to design and implement a comprehensive policy to reduce exposure to unhealthy food marketing that includes TV and other communication channels and places
Advertising · Biology · Business · Environmental health · Food products · Geography · Government (linguistics · Healthy food · Product (mathematics · Quality (philosophy · Unhealthy food · Consumer Attitudes and Food Labeling · Consumer Packaging Perceptions and Trends · Mathematics · Medicine · Obesity, Physical Activity, Diet · Food Science
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| Unique citing works | 13 |
|---|---|
| Citations per year | 1.63 |
| Citation span | 2018 - 2024 (7) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 11 |