Price promotions offered by quick service restaurants in Australia
Analysis from an obesity prevention perspective
Bibliographic Data
| ID | 15095154 |
|---|---|
| Authors | Evelyn SY Looi, Evelyn Looi (0000-0002-9814-1068, Deakin University), Kathryn Backholer (0000-0002-3323-575X, Deakin University), Adrian J Cameron (0000-0002-0568-5497, Deakin University), Lily Grigsby-Duffy, Lily Grigsby‐Duffy (0000-0003-3918-5164, Deakin University), Liliana Orellana (0000-0003-3736-4337, Deakin University), Glenda Sacks (0000-0001-9736-1539, Deakin University, corresponding author) |
| Year | 2022 |
| Volume | 25 |
| Issue | 3 |
| Pages | 513-527 |
| Publication date | 2022-03-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Public Health Nutrition (JOURNAL) |
| Journal identifiers | ISSN: 1368-9800 • E-ISSN: 1475-2727 |
| Publisher | Cambridge University Press (CUP) (PUBLISHER) |
| DOI | 10.1017/s1368980021002688 |
| PMID | 34247689 |
| OpenAlex | W3175890727 |
| Language | EN |
| Citations received | 2 |
| References cited | 36 |
Objective: To assess the price promotions offered by major quick service restaurant (QSR) chains in Australia from an obesity prevention perspective. Design: Cross-sectional audit of ten of the largest QSR chains in Australia. We collected information regarding temporary price promotions and ‘combination deals’ offered by each chain over thirteen consecutive weeks in 2019–2020. We assessed the type of promotions, the magnitude of discount, and the energy content and healthiness of items promoted (based on Victorian Government criteria). Setting: Melbourne, Australia. Participants: Ten major QSR chains. Results: Temporary price promotions ( n 196) and combination deals ( n 537 on regular menus, n 36 on children’s menus) were observed across the ten selected QSR chains. In relation to temporary price promotions, the mean magnitude of discount for main menu items ( n 75) was 41·7 %. The price reductions and energy content of combination deals varied substantially the by chain, the meal size and the sides/drinks selected as part of the ‘deal’. When the lowest-energy options (e.g. small chips, small sugar-free drink) were included as part of each combination deal, the mean energy content was 2935 kJ, compared to 5764 kJ when the highest-energy options (e.g. large fries, large sugar-sweetened drink) were included. Almost all available products were classified as unhealthy. Conclusion: Price promotions are ubiquitous in major QSR chains in Australia and provide incentives to consume high levels of energy. The action to restrict price promotions on unhealthy foods and ensure lower-energy default items as part of combination deals should be included as part of efforts to improve population diets and address obesity in Australia
Advertising · Business · Obesity · Perspective (graphical · Service (business · Computer Science · Consumer Attitudes and Food Labeling · Medicine · Obesity and Health Practices · Obesity, Physical Activity, Diet · Marketing
Fast foods, energy density and obesity
Eating out of home and its association with dietary intake
The global obesity pandemic
Benchmarking the Nutrition-Related Policies and Commitments of Major Food Companies in Australia, 2018
Food Retail Environments in Greater Melbourne 2008–2016
A narrative review of online food delivery in Australia
Extending the paradigm
Nutrient composition of Australian fast-food and fast-casual children’s meals available in 2016 and changes in fast-food meals between 2010 and 2016
The Impact of Food Prices on Consumption
Nutrient content of products served by leading Australian fast food chains
Do purchases of price promoted and generic branded foods and beverages vary according to food category and income level? Evidence from a consumer research panel
A Framework for Evaluating the Impact of Obesity Prevention Strategies on Socioeconomic Inequalities in Weight
| Citations per year | 0.5 |
|---|---|
| Citation span | 2022 - 2025 (4) |
| Highly cited | No |