Building tribal communities in the collaborative economy
An innovation framework
Bibliographic Data
| ID | 15246372 |
|---|---|
| Authors | Steven J Barne (0000-0001-6480-7100, Roskilde University, corresponding author), Stuart J Barnes, Jan Mattsson (0000-0002-4121-0114, Roskilde University) |
| Year | 2016 |
| Volume | 34 |
| Issue | 2 |
| Publication date | 2016-04-02 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Prometheus (JOURNAL) |
| Journal identifiers | ISSN: 0810-9028 • E-ISSN: 1470-1030 |
| Publisher | Taylor & Francis (PUBLISHER • GB) |
| DOI | 10.1080/08109028.2017.1279875 |
| OpenAlex | W2582425012 |
| Language | EN |
| Citations received | 5 |
| References cited | 58 |
In recent years, there has been a groundswell of initiatives aimed at providing platforms to share resources among people. Collaborative consumption provides a model for a ‘sharing economy’ where the dominant logic of consumers is resource access rather than ownership. This study examines the nature and development of a variety of collaborative consumption businesses; in particular, we explore how start-up entrepreneurs see the problems of creating a tribal community among customers and users. Interviews were carried out with founders and co-founders of collaborative consumption ventures during 2014–15. The results suggest that these organisations face many common issues. We develop and apply a framework to understand some of these. We find that collaborative consumption entrepreneurs strive to build a tribal community by matching, in an innovative way, supply and demand. This is typically done by co-creating shared commonality, developing scalable electronic platforms, and building trust into platforms using social media to develop proxy social capital. Consequently, by using existing ecosystems of social media, tribal communities can be formed and scaled much more quickly than via traditional marketing approaches
Business · Economic geography · Economics · Economy · Political science · Sharing economy · Digital Marketing and Social Media · Service and Product Innovation · Sharing Economy and Platforms
The sharing economy and digital platforms
Sharing communities – Community currency in the sharing economy
What and how are we sharing? A systematic review of the sharing paradigm and practices
Mapping the economics, social and technological attributes of the sharing economy
Three decades of research on innovation and inequality
Content analysis
Causation and Effectuation
The sharing economy
You are what you can access
Networked Narratives
Innovation in services
Collaborative consumption
Case Study Research
Technical change and economic theory
Bowling Alone
Refining the theory of basic individual values
Sharing Nicely
Community Structure and Collaborative Consumption
The logic of small samples in interview-based qualitative research
Subcultures of Consumption
An Exploration of High-Risk Leisure Consumption Through Skydiving
Access-Based Consumption
Consumer Culture Theory (CCT)
Brand Community
Working Weeks, Rave Weekends
| Unique citing works | 5 |
|---|---|
| Citations per year | 0.63 |
| Citation span | 2018 - 2022 (5) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 5 |