Applying Psychological Type Theory to Cathedral Visitors
A Case Study of Two Cathedrals in England and Wales
Bibliographic Data
| ID | 15322736 |
|---|---|
| Authors | Leslie J Francis (0000-0003-2946-9980, University of Warwick, corresponding author), Simon Mansfield (0000-0003-0504-2894), Emyr Williams (University of Warwick), Andrew Village (0000-0002-2174-8822, York St John University) |
| Year | 2010 |
| Volume | 13 |
| Issue | 2 |
| Pages | 175-186 |
| Publication date | 2010-10-09 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Visitor Studies (JOURNAL) |
| Journal identifiers | ISSN: 1064-5578 • E-ISSN: 1934-7715 |
| Publisher | Routledge (PUBLISHER • GB) |
| DOI | 10.1080/10645578.2010.509695 |
| OpenAlex | W1980618641 |
| Language | EN |
| Citations received | 18 |
| References cited | 5 |
This study uses Jungian psychological type theory to profile visitors to Chester Cathedral in England and St Davids Cathedral in Wales. Psychological type theory offers a fourfold psychographic segmentation of visitors, distinguishing between introversion and extraversion, sensing and intuition, thinking and feeling, and judging and perceiving. New data provided by 157 visitors to Chester Cathedral, considered alongside previously published data provided by 381 visitors to St Davids Cathedral, demonstrated that these two cathedrals attract more introverts than extraverts, more sensers than intuitives, and more judgers than perceivers, but equal proportions of thinkers and feelers. Comparison with the population norms demonstrated that extraverts and perceivers are significantly underrepresented among visitors to these 2 cathedrals. The implications of these findings are discussed both for maximizing the visitor experiences of those already attracted to these cathedrals and for discovering ways of attracting more extraverts and more perceivers to explore these cathedrals
Big Five personality traits · Cognitive science · Extraversion and introversion · Feeling · Intuition · Personality · Population · Sociology · Visitor pattern · Demography · Diverse Aspects of Tourism Research · Olfactory and Sensory Function Studies · Psychology · Religious Tourism and Spaces · Social Psychology
Who visits cathedrals? The science of cathedral studies and psychographic segmentation
Anglican cathedrals and implicit religion
The science of congregation studies and psychographic segmentation
Exploring the responses of non-churchgoers to a cathedral pre-Christmas son et lumiere
The psychological-type profile of cathedral worshippers
Space, the universe and everything
Assessing the engagement of participants at a pre-Christmas son et lumiere in Liverpool Cathedral
Enhancing inclusivity and diversity among cathedral visitors
Who books the tickets for visitors to innovative installations and events in cathedrals? Exploring the psychological type profile of the gatekeepers
Engaging with the science of cathedral studies
Accessing visitor perception of an immersive cathedral experience
Inside Southwark Cathedral
Applying psychological type and psychological temperament theory to the congregations at cathedral carol services
Psychographic segmentation of cathedral visitors in England and Wales
Visitor experiences at Unesco monasteries in Northeast Romania
A Buddhist Temple and Its Users
Visitor attraction management
Designing and managing interpretive experiences at religious sites
| Unique citing works | 18 |
|---|---|
| Citations per year | 1,38 |
| Citation span | 2013 - 2025 (13) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 18 |