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A Focus Group Study Observing Maternal Intention to Use a WIC Education App

Bibliographic Data

ID15329100
AuthorsLesli Biediger Friedman (corresponding author), Mónica Silva (0000-0001-7461-0811), Kenneth Smith (0000-0003-4438-6470), Kenneth R Smith (0000-0003-1966-3042)
Year2018
Volume42
Issue6
Pages110-123
Publication date2018-08-30
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueAmerican Journal of Health Behavior (JOURNAL)
Journal identifiersISSN: 1087-3244 • E-ISSN: 1945-7359
PublisherPNG Publications (PUBLISHER • US)
DOI10.5993/ajhb.42.6.11
OpenAlexW2889389298
LanguageEN
Citations received5

Objective In this study, we sought to determine technology acceptance of a mobile application (app) to facilitate healthy behaviors as perceived by English- and Spanish-speaking participants of the Supplemental Nutrition Program for Women, Infants, and Children (WIC). Methods Our sample was 48 mothers (78% Hispanic-American) at WIC clinics in south-central Texas. Through 6 focus groups, we explored user intention of a wireframe app prototype. Discussion probes were based on the construct of behavioral intention. We used qualitative analysis software to organize theme identification and description. Results Participants were more willing to use an app if it was easy to navigate and included features that addressed specific challenges for WIC health behaviors. Emergent themes thought to facilitate app use included preferences seen between languages and habit. English-speakers were more likely to use an app if it was entertaining and customizable. Spanish-speakers put a high priority on app functionality. WIC participants placed high priority on the app's ability to help manage family health behaviors and expressed trust for information provided by WIC. Conclusion Apps are a feasible approach to modernize WIC breastfeeding and nutrition education. English- and Spanish-speakers have both similar and different priorities with app use and should be considered in future app development

App store · Breastfeeding · Construct (python library · Developmental psychology · Focus group · Habit · Medical education · mHealth · Mobile apps · Nutrition Education · Psychological intervention · Sociology · World Wide Web · Applied Psychology · Breastfeeding Practices and Influences · Computer Science · Medicine · Psychology · Social Psychology · Gerontology · Pediatrics

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Unique citing works5
Citations per year0,83
Citation span2020 - 2025 (6)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 5

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