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Exploring Client Perceptions on Gaining Infant Feeding Information Through the Texas Women, Infants, and Children (WIC) Chatbot

Bibliographic Data

ID15501510
AuthorsKelci Baez (0009-0007-5005-5623, Texas State University), Lesli Biediger‐Friedman (0000-0002-1788-0345, Texas State University, corresponding author), Cassandra Johnson (0000-0002-6062-9869, Texas State University), Emily Stubblefield (0009-0001-4875-3779, Texas State University), Lizzeth Escalera (Texas State University), Brittany Markides (0000-0001-6242-0842, Deakin University), Brittany Reese Markides (Deakin University)
Year2025
Volume22
Issue2
Pages193-193
Publication date2025-01-29
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueInternational Journal of Environmental Research and Public Health (JOURNAL)
Journal identifiersISSN: 1661-7827 • E-ISSN: 1660-4601
PublisherMultidisciplinary Digital Publishing Institute (PUBLISHER • CH)
DOI10.3390/ijerph22020193
PMID40003419
OpenAlexW4406958542
LanguageEN
References cited39

The modernization of the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) program is a priority. The Texas WIC chatbot, Maya, streamlines client interactions through dialog-based responses. This qualitative study explored client capabilities, motivations, and opportunities for seeking nutrition information about breastfeeding, formula feeding, infant feeding safety, adequacy of infant feeding, and complementary feeding via a chatbot. A team conducted in-depth semi-structured interviews with Texas WIC clients (n = 19 women). All interviews were transcribed and subjected to a two-coder, four-phase process utilizing a theory-based codebook. Codes were compiled and thematically categorized. Identified themes included (1) motivations through necessity or resource availability, (2) client capabilities and Maya usability, and (3) opportunities for connection, support, and encouragement. Texas WIC clients that participated in this study expressed motivations, capabilities, and opportunities to engage with nutrition information through Maya. They described Maya as a favorable resource for behavior changes, and a trusted source of nutrition information, citing the credibility of WIC and reliability of the chatbot. The findings may inform future research and development of public health chatbots. Additional research is required to explore how different factors such as language and technology usage may impact client capabilities, motivations, and opportunities to seek nutrition information with regard to infant feeding

Breastfeeding · Chatbot · Credibility · Political science · Resource (disambiguation · Safeguarding · Usability · World Wide Web · AI in Service Interactions · Child Development and Digital Technology · Computer Science · Medicine · Mobile Health and mHealth Applications · Nursing · Psychology · Pediatrics

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