Beyoncé's Digital Stardom
Bibliographic Data
| ID | 15415447 |
|---|---|
| Authors | Eric Harvey (0009-0004-0668-6338, corresponding author) |
| Year | 2017 |
| Volume | 9 |
| Issue | 1 |
| Pages | 114-114 |
| Publication date | 2017-01-01 |
| Peer Reviewed | Yes |
| Open Access | No |
| Type | ARTICLE |
| Venue | Black Camera (JOURNAL) |
| Journal identifiers | ISSN: 1536-3155 • E-ISSN: 1947-4237 |
| Publisher | Indiana University Press (PUBLISHER • US) |
| DOI | 10.2979/blackcamera.9.1.07 |
| OpenAlex | W2776800300 |
| Language | CA |
| Citations received | 2 |
| References cited | 12 |
In this essay, I contend that, since 2013, Beyoncé has become the exemplar of digital stardom in the popular music world by negotiating the representational affordances of social media platforms and striving to innovate in digital music commerce. I examine three specific moments in which Beyoncé transformed her star image in ways that are uniquely digital. In the promotional documentary Life Is But a Dream (2013), she adopts the visual aesthetics of Instagram and Tumblr to address the audience in a strategically intimate way. With the surprise release of BEYONCÉ (2013), she positioned herself as a self-made industry entrepreneur, while relying on her significant social media following to promote the album for free. Finally, with Lemonade (2016), she created a work suffused with representations of black womanhood that summoned a networked public of black women scholars—a group long excluded from popular music discourse—whose online conversations about the album were crucial in shaping its reception, and Beyoncé's image as a black feminist. Because both stardom and media technologies are social constructions, these three transformative moments are inextricable from the technologies that shaped them, and have shaped Beyoncé's star image into a reflection not only of her work and persona, but what it means to live in a digital world
Advertising · Aesthetics · Affordance · Art · Digital media · Media studies · Persona · Political science · Popular culture · Popular music · Social media · Sociology · Surprise · Transformative learning · Visual arts · Asian Culture and Media Studies · Communication · Gender, Feminism, and Media · Law · Music History and Culture · Psychology
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The new radio
To See and Be Seen
The culture industry and Beyoncé's proprietary blackness
Changing Highbrow Taste
Rethinking the music industry
The racial politics of hybridity and 'neo-eclecticism' in contemporary popular music
Instafame
Media Ideologies
| Unique citing works | 2 |
|---|---|
| Citations per year | 0,33 |
| Citation span | 2020 - 2023 (4) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 2 |