The Health Halo Trend in UK Television Food Advertising Viewed by Children
The Rise of Implicit and Explicit Health Messaging in the Promotion of Unhealthy Foods
Bibliographic Data
| ID | 15480381 |
|---|---|
| Authors | Rosa Whalen (0000-0001-9443-5387, University of Liverpool, corresponding author), Joanne A Harrold (0000-0002-0899-4586, University of Liverpool), Joanne Harrold (University of Liverpool), Simon F J Child (0000-0002-7171-7688, Cambridge University Press), Jason C G Halford (0000-0003-1629-3189, University of Liverpool), Jason Halford (University of Liverpool), Emma Boyland (0000-0001-8384-4994, University of Liverpool) |
| Year | 2018 |
| Volume | 15 |
| Issue | 3 |
| Pages | 560-560 |
| Publication date | 2018-03-20 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | International Journal of Environmental Research and Public Health (JOURNAL) |
| Journal identifiers | ISSN: 1661-7827 • E-ISSN: 1660-4601 |
| Publisher | Multidisciplinary Digital Publishing Institute (PUBLISHER • CH) |
| DOI | 10.3390/ijerph15030560 |
| PMID | 29558457 |
| OpenAlex | W2791095780 |
| Language | EN |
| Citations received | 13 |
| References cited | 21 |
Monitoring the creative content within food marketing to children is strongly advocated by public health authorities, but few studies address the prevalence of health-related messaging in television adverts. Food and beverage adverts ( n = 18,888 in 2008, n = 6664 in 2010) from UK television channels popular with children were coded and analyzed. Physical-activity depiction displayed an 18.8 percentage point increase from 2008 (4.4%) to 2010 (23.2%). Of the food adverts containing physical-activity depiction in 2010, 81.1% were for non-core foods. The appearance of health claims in food adverts in 2010 increased 4.1 percentage points from 2008 levels (20.7% to 24.8%) where the majority of food adverts featuring health and nutrition claims were for non-core foods (58.3%). Health-related (e.g., health/nutrition, weight loss/diet) appeals were used in 17.1% of food adverts during peak child-viewing times, rising to 33.0% of adverts shown on dedicated children's channels in 2010. Implicit (physical activity) and explicit (health claims) health messages are increasingly prevalent in UK television food advertising viewed by children, and are frequently used to promote unhealthy foods. Policy makers in the UK should consider amendments to the existing statutory approach in order to address this issue
Advertising · Business · Depiction · Environmental health · Food choice · Food marketing · Health claims on food labels · Health promotion · Obesity · Point of sale · Political science · Public health · Statutory law · Unhealthy food · World Wide Web · Computer Science · Consumer Attitudes and Food Labeling · Global Public Health Policies and Epidemiology · Medicine · Nursing · Obesity, Physical Activity, Diet · Psychology · Food Science · Marketing
Food marketing to teenagers
Governmental policies to reduce unhealthy food marketing to children
Quick response codes in the breakfast cereal aisle
Healthy, But Say It Out Loud? The Messaging Effect on Restaurants’ Healthy Food Promotion
Reducing risk to security and privacy in the selection of trigger-action rules
Can counter-advertising diminish persuasive effects of conventional and pseudo-healthy unhealthy food product advertising on parents
Development and psychometric properties of a tool to assess Media Health Literacy (MeHLit)
Exposure and power of TV food advertising during the Covid-19 pandemic in Brazil
Escaping the Red Queen
The Nutritional Profile of Food Advertising for School-Aged Children via Television
(Ab)use of Health Claims in Websites
The extent and nature of television food advertising to children and adolescents in the Russian Federation
Effect of health-promoting messages in television food commercials on adolescents’ attitudes and consumption
A content analysis of British food advertisements aimed at children and adults
Children’s exposure to food advertising
How many foods in the UK carry health and nutrition claims, and are they healthier than those that do not
Fruit-related terms and images on food packages and advertisements affect children’s perceptions of foods’ fruit content
Simply adding the word “fruit” makes sugar healthier
Persuasive techniques used in television advertisements to market foods to UK children
Impact of nutrition messages on children's food choice
Television Food Advertising to Children
| Unique citing works | 13 |
|---|---|
| Citations per year | 1,86 |
| Citation span | 2019 - 2026 (8) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 12 |