A content analysis of British food advertisements aimed at children and adults
Bibliographic Data
| ID | 22945875 |
|---|---|
| Authors | R Sixsmith (University College London), A Furnham (0000-0001-7545-8532, University College London, corresponding author) |
| Year | 2010 |
| Volume | 25 |
| Issue | 1 |
| Pages | 24-32 |
| Publication date | 2010-03-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Health Promotion International (JOURNAL) |
| Journal identifiers | ISSN: 0957-4824 • E-ISSN: 1460-2245 |
| Publisher | Oxford University Press (OUP) (PUBLISHER) |
| DOI | 10.1093/heapro/dap045 |
| PMID | 19933308 |
| OpenAlex | W2129336173 |
| Language | EN |
| Citations received | 10 |
| References cited | 19 |
This study explored the differences between 35 child-focused and 52 adult-focused food advertisements sampled from 45 hrs of British television. More child-focused advertisements contained claims of health benefits; scientific information; were shot in 'Leisure' settings; with male characters; had cartoons; and were often fantasy-based. Conversely, significantly more adult-focused advertisements contained price/value information; were shot in 'Shop' settings; with female characters; and starring celebrities. Child-focused advertisements were mainly for convenience foods and snacks which are of considerable interest to health promotion policy makers.
Advertising · Art · Business · Content analysis · Fantasy · Health promotion · Public health · Shot (pellet) · Social science · Sociology · Consumer Behavior in Brand Consumption and Identification · Culinary Culture and Tourism · Media, Gender, and Advertising · Medicine · Nursing · Psychology
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| Unique citing works | 10 |
|---|---|
| Citations per year | 0,67 |
| Citation span | 2011 - 2018 (8) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 9 |