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How to Form Wellbeing Perception and Its Outcomes in the Context of Elderly Tourism

Moderating Role of Tour Guide Services

Bibliographic Data

ID15510018
AuthorsJ Hwang (0000-0001-6243-8524, Sejong University), Jinkyung Jenny Kim (0000-0002-1704-3272, Youngsan University), Jenni Soo-Hee Lee (0000-0002-9721-5440, Sejong University, corresponding author), Noman Sahito (0000-0002-9674-5351, Mehran University of Engineering and Technology)
Year2020
Volume17
Issue3
Pages1029-1029
Publication date2020-02-06
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueInternational Journal of Environmental Research and Public Health (JOURNAL)
Journal identifiersISSN: 1661-7827 • E-ISSN: 1660-4601
PublisherMultidisciplinary Digital Publishing Institute (PUBLISHER • CH)
DOI10.3390/ijerph17031029
PMID32041242
OpenAlexW3004883734
LanguageEN
Citations received11
References cited67

Many people travel to improve their wellbeing perception (WBP), and senior tourists in South Korea are no exception in that they hope to enhance their quality of life through tourism. As such, this study explored the significance of WBP in the senior tourism industry in South Korea. The current paper collected samples from 349 senior tourists. Analysis of data indicated that brand prestige contributes to increasing WBP among seniors and improving consumer attitude. In addition, it was found that WBP positively affects both consumer attitude and word-of-mouth (WOM). Lastly, tour guide services moderated the relationship between (1) brand prestige and WBP and (2) consumer attitude and WOM. The current paper then presents theoretical and practical implications of the statistical results

Advertising · Business · Context (archaeology · Geography · Perception · Prestige · Quality (philosophy · Tourism · Word of mouth · Customer Service Quality and Loyalty · Digital Marketing and Social Media · Diverse Aspects of Tourism Research · Psychology · Marketing

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Unique citing works11
Citations per year1,83
Citation span2020 - 2025 (6)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 11

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