Evidence‐based complementary feeding recipe book for Kenyan caregivers

A novel approach

Bibliographic Data

ID15535797
AuthorsAlyssa Lowe (0000-0002-5595-507X, Georgia State University, corresponding author), Amy Callis (Universidad San Carlos), Ann M Digirolamo (0000-0002-4372-7651, Georgia State University), A Webb Girard (0000-0003-4414-720X, Emory University), Amma Boakye (Georgia State University), Emily Awino Ogutu (0000-0002-7143-4549, Emory University), Esther Omosa (0000-0001-7491-2342, International Livestock Research Institute), Frida Adhiambo Okeyo (0000-0002-6189-6299, Great Lakes University of Kisumu), Lawrence Odollo (Great Lakes University of Kisumu), Betty Samburu (0000-0003-2678-5187, United Nations Children's Fund), Caroline Arimi (Ministry of Health), Penjani Kamudoni (United Nations Children's Fund), William González (0000-0002-2682-0918, Global Alliance for Improved Nutrition), Patrick Codjia (0009-0008-4175-3654, United Nations Children's Fund), Laura Kiige (0000-0003-4166-501X, United Nations Children's Fund)
Year2023
Volume20
IssueS3
Pagese13475-e13475
Publication date2023-10-03
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueMaternal and Child Nutrition (JOURNAL)
Journal identifiersISSN: 1740-8695 • E-ISSN: 1740-8709
PublisherWiley (PUBLISHER • GB)
DOI10.1111/mcn.13475
PMID37789710
OpenAlexW4387326053
LanguageEN
Citations received4
References cited20

The Kenyan Ministry of Health (MOH) and a consortium of nutritionists, researchers and communication, and design specialists developed a novel approach to create an evidence-based recipe book promoting complementary feeding (CF) in Kenya. The ADAPT approach includes five steps: applied research (A), dialogue with stakeholders (D), adapted behaviour change communication (BCC) theories (A), purpose-driven visual communication (P), and tailoring to priority audiences (T). Through this approach, the recipe book addresses key knowledge gaps using behaviour change theories and visual communication best practice to increase accessibility, acceptability, retention and motivation for behaviour change. The book addresses barriers to CF identified through formative applied research. Dialogue with stakeholders helped ensure cultural appropriateness and the book's alignment with MOH recommendations and key messages. The book uses behaviour change theories to approach the reader in a respectful way that motivates behaviour change. The use of consistent, purpose-driven visuals helps ensure key messages are easily understood and accessible to all caregivers regardless of literacy level. The book's tone and content are tailored to its audiences' attributes, needs and preferences. This five-step process inspired the development of ADAPT, a novel approach that integrates behaviour change and visual communication for greater impact. This paper outlines how the consortium used the ADAPT approach to develop an evidence-based book that thoughtfully and holistically addresses a wide range of barriers, provides practical solutions and increases self-efficacy around CF. It offers a blueprint for public health practitioners from any field who are interested in using visual behaviour change communication to promote healthy behaviour

Behaviour change · Blueprint · Formative assessment · Kenya · Pedagogy · Political science · Process (computing · Public relations · Recipe · Child Nutrition and Water Access · Community Health and Development · Computer Science · Engineering · Food Security and Health in Diverse Populations · Medicine · Nursing · Psychology

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