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Bureaucratic Reputation Theory

Micro-Level Theoretical Extensions

Bibliographic Data

ID15748816
AuthorsJaap Willems (0000-0002-4439-3948, Vienna University of Economics and Business, corresponding author), Carolin Johanna Waldner (0000-0001-7838-8066, ESCP Business School), Carolin Waldner (ESCP Business School Berlin), Vera Winter (0000-0001-7087-2400, University of Wuppertal), Flavia Wiedemann (Vienna University of Economics and Business)
Year2025
Volume8
Issue2
Pages77-92
Publication date2025-02-13
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenuePerspectives on Public Management and Governance (JOURNAL)
Journal identifiersISSN: 2398-4910 • E-ISSN: 2398-4929
PublisherOxford University Press (OUP) (PUBLISHER)
DOI10.1093/ppmgov/gvaf004
OpenAlexW4407606906
LanguageEN
Citations received4
References cited119

Bureaucratic Reputation Theory (BRT) focuses on the role of public agencies’ reputation as an asset in socio-political dynamics. Agencies aim to manage their reputation for different audiences to have higher levels of (publicly legitimized) strategic independence, autonomy, and discretion. Considering that reputations form because of shared reputational beliefs among individuals, we study bureaucratic reputation from a dialogic perspective between agencies and the individual stakeholders in their audiences. First, we make a case that such socio-cognitive elements are relevant for a broad range of public-serving organizations, pinpointing the broader relevance of BRT beyond public agencies. Second, building on interdisciplinary insights on the formation and evolution of individual perceptions, as well as the social network interactions within and between audiences, we derive 10 micro-level theoretical propositions in three related themes: (1) distinct information sources for reputational beliefs, (2) the episodic nature of agency-audience interactions, and (3) the reputation spillovers between structurally related units

Agency (philosophy · Autonomy · Bureaucracy · Discretion · Political science · Politics · Public relations · Reputation · Social science · Sociology · Corporate Identity and Reputation · Political Influence and Corporate Strategies · Public Relations and Crisis Communication

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    Open Access•Anastasiia Andreeva, Jaap Willems•Public Management Review•2025

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    Open Access•Donald P Moynihan•Public Administration•2006

  • Is resilience enough? The macroprudential reform agenda and the lack of smoothing of the cycle

    Open Access•Matthias Thiemann•Public Administration•2018

  • Friend or Foe? Inter‐agency Cooperation, Organizational Reputation, and Turf

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    Open Access•Jaap Willems•Public Administration•2020

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  • Reputation Shocks and Recovery in Public-Serving Organizations

    Open Access•Jaap Willems, Lewis Faulk et al.•Journal of Public Administration…•2021

  • Preserving the old or building the new? Reputation-building through strategic talk and engagement with stakeholder inputs by the European Commission

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    Open Access•Christopher Hood•Public Administration Review•2010

  • A Multidimensional Reputation Barometer for Public Agencies

    Open Access•Sjors Overman, Madalina Busuioc et al.•Public Administration Review•2020

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  • Reputation and Accountability Relationships

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  • Understanding reputational concerns within government agencies

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  • The Politics of Detection in Business Regulation

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    Open Access•Reinout Van Der Veer, Reinout Arthur Van Der Veer•Journal of Public Administration…•2021

  • Caught up or Protected by the Past? How Reputational Histories Matter for Agencies’ Media Reputations

    Open Access•Heidi Houlberg Salomonsen, Stefan Boye et al.•Journal of Public Administration…•2021

  • Organizational Reputation, Regulatory Talk, and Strategic Silence

    Open Access•Moshe Maor, Sharon Gilad et al.•Journal of Public Administration…•2013

  • Organizational Reputation, the Content of Public Allegations, and Regulatory Communication

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    Open Access•Moshe Maor, Raanan Sulitzeanu-Kenan et al.•Governance•2013

  • Measuring bureaucratic reputation

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  • Utilizing Hyperlink Network Analysis to Examine Climate Change Supporters and Opponents

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Unique citing works4
Citations per year4
Citation span2025 - 2026 (2)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 4

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