The play of education and market
A literature review on the roles commercial actors play for K-12 education
Bibliographic Data
| ID | 16778331 |
|---|---|
| Authors | Sukriti Verelst (0000-0001-8129-0836, KU Leuven, corresponding author), Mary Simons (0000-0003-4694-0586, KU Leuven), Maarten Simons, Mieke Berghmans (0000-0002-7091-9800, KU Leuven) |
| Year | 2025 |
| Volume | 23 |
| Issue | 1 |
| Pages | 106-126 |
| Publication date | 2025-01-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Policy Futures in Education (JOURNAL) |
| Journal identifiers | ISSN: 1478-2103 • E-ISSN: 1478-2103 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/14782103241240238 |
| OpenAlex | W4394688102 |
| Language | EN |
| Citations received | 3 |
| References cited | 81 |
There has been an abundance of research on commercial actors in education. However, there has hardly been any attempt to streamline the existing ways of thinking about their presence and activity in the field of education. Therefore, the purpose of this article is to do a comprehensive literature review on the involvement of commercial actors in K-12 education. A total of 157 articles published between 2000 and 2023 were reviewed and “involvement of commercial actors in education” was operationalized as the roles they play in education. The research questions answered in this review were as follows: (i) What are the key perspectives that are addressed by researchers regarding the involvement of commercial actors in K-12 education? (ii) Which roles do commercial actors play in K-12 education and what are the issues being raised by researchers regarding each role? Three perspectives when it comes to research on involvement of commercial actors in education were identified: how commercial actors are changing the organization and functioning of K-12 education; how commercial actors are changing the organization and functioning of the education market; and the interaction between school actors and commercial actors. Under each perspective, various roles played by commercial actors were identified. The article demonstrated the multiplicity and diversity in the identified roles and also delved into the need to go beyond any reductionist understanding of commercial actors’ involvement in education. The multiple roles outlined in this review show how commercial actors’ involvement requires disentangling through novel approaches and how their inter-action with education creates the need to ask other important questions about the role of education itself and its key values and principles
Epistemology · Operationalization · Pedagogy · Political science · Public relations · Reductionism · Sociology · Collaborative Teaching and Inclusion · Parental Involvement in Education · Teacher Education and Leadership Studies
Neoliberalism
Children of the market
Theorising on covid-19 educational emergency
The platformization of primary education in The Netherlands
Meta-edtech
Google and the end of the teacher? How a figuration of the teacher is produced through an ed-tech discourse
Big EdTech
Through growth to achievement
Pandemic Acceleration
Problem solved! How eduprenuers enact a school crisis as business possibilities
Peopling the crowded education state
Philanthropy, marketing disadvantage and the enterprising public school
Marketing Australian public schools
Open for business
Education Technology Seizes a Pandemic Opening
For-Profit Education Service Providers in Primary and Secondary Schooling
From England with love … ARK, heterarchies and global ‘philanthropic governance’
The business of policy
Transnational Edu-Business in China
School as “Edu-business”
Edu-business within the Triple Helix. Value production through assetization of educational research
Silicon startup schools
World Bank in Nepal’s education
Soft privatisation
The ClassDojo app
Challenging the market logic of school choice
Covid and the future of education
Romancing the public school
Educational Reforms and Coping Strategies under the Tidal Wave of Marketisation
Multiple paths towards education privatization in a globalizing world
Winning the war by losing the battle? The marketization of the expanding preschool sector in Sweden
The commercial transformation of public education
The Global Education Industry in a Microcosm
Nuancing the critique of commercialisation in schools
Journal of education policy – 1985–2020
Comparing degrees of ‘publicness’ and ‘privateness’ in school systems
Private actors in policy processes. entrepreneurs, edupreneurs and policyneurs
Technocentrism and social fields in the Indian EdTech movement
Policy-makers, market advocates and edu-businesses
Following policy
Manufacturing education
Organizational rhetoric in the prospectuses of elite private schools
Multiple privatisations in public education
Privatising educational leadership through technology in the Trumpian era
From employee voice to pupil voice
The commercialisation of school administration
The neoliberal cascade and education
Teachers of TikTok
School Commercialism Hurts All Children, Ethnic Minority Group Children Most of All
Privatisation Of Education In Canada
Make money, get money
The commercial school heterarchy
| Unique citing works | 3 |
|---|---|
| Citations per year | 3 |
| Citation span | 2025 - 2026 (2) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 3 |