Impact of Dynamic Leadership and Marketing Planning on Organizational Resilience During Covid-19
Higher Learning Institutions
Bibliographic Data
| ID | 16910658 |
|---|---|
| Authors | Afzal Izzaz Zahari (0000-0003-1632-7596, Universiti Sains Malaysia), Dewi Izzwi Abdul Manan (0000-0002-6553-7744), Norhayati Mohamed (0000-0001-7968-9418, Universiti Teknologi MARA System), Jamaliah Said (0000-0003-1912-2529, Universiti Teknologi MARA System, corresponding author) |
| Year | 2023 |
| Volume | 13 |
| Issue | 4 |
| Publication date | 2023-10-01 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | SAGE Open (JOURNAL) |
| Journal identifiers | ISSN: 2158-2440 • E-ISSN: 2158-2440 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/21582440231212042 |
| OpenAlex | W4389102262 |
| Language | EN |
| References cited | 70 |
The impact and changes due to sudden internal or external occurrence are difficult scenarios faced by many business organizations. The COVID-19 pandemic has wreaked havoc on the nation’s economic, social, and technological progressions. The effects of the sudden, extreme changes and uncertainty toward the environment require business organizations to further adapt and change to improve their survivability. Dynamic leadership requires leaders to make sudden changes improving adaptability or marketing capabilities to stay resilient and relevant to the mass market. Thus, the goal of the present study was to investigate the influence of dynamic leadership and marketing planning on organizational resilience in the context of Malaysian Private Higher Learning Institutions (PHLI). In this paper, the study performed PLS-SEM on the data collected using purposive sampling of 224 respondents, consisting of managers from colleges and universities in urban areas of Malaysia. The SEM was used to test on the levels of relation and whether there was any mediation between the tested variables. The study revealed that the dynamic leadership and marketing planning of Private Higher Learning Institutions’ (PHLI) managers can improve organizational resilience. It highlighted the impact of leadership values has on improving overall market plans and affecting their resilience. Marketing planning should not be neglected as it is one of the crucial factors in achieving resiliency. The study’s results are timely as they provide information for users to improve their overall survivability. The value of marketing planning should not be lightly treated as it has a serious impact toward organizational resilience. It is an important element for organizations in the current state of where survivability is essential in an unpredictable environment
Business · Nonprobability sampling · Organizational performance · Political science · Population · Psychological resilience · Public relations · Sociology · Strategic leadership · Strategic planning · Survivability · COVID-19 Pandemic Impacts · Engineering · Organizational Leadership and Management Strategies · Psychology · Supply Chain Resilience and Risk Management · Marketing
What Is Resilience and How Can It Be Nurtured? A Systematic Review of Empirical Literature on Organizational Resilience
Making knowledge the basis of a dynamic theory of the firm
General Systems Theory—The Skeleton of Science
Developing a capacity for organizational resilience through strategic human resource management
Organizational resilience
Dynamic Systems Theory and the Complexity of Change
The impact of Covid-19 on small business outcomes and expectations
Resilience and Stability of Ecological Systems
When to use and how to report the results of PLS-SEM
Partial least squares structural equation modeling (PLS-SEM)
Covid-19 crisis and challenges for graduate employment in Taiwan, Mainland China and East Asia
Pandemics, tourism and global change
Facilitated Process for Improving Organizational Resilience
Purposive Sampling as a Tool for Informant Selection
Organizational resilience and financial performance
| Highly cited | No |
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