Paying for carbon
CO2-based pricing mechanisms and pro-environmental behavior in tourism
Bibliographic Data
| ID | 19217914 |
|---|---|
| Authors | Hakseung Shin (0000-0002-9209-7430, Hanyang University, corresponding author), Agida Dosumbaeva (Hanyang University), Seulgi Lee (0009-0001-4883-0746, Hanyang University), Juhyun Kang (0000-0002-8659-6970, Jeju National University) |
| Year | 2026 |
| Volume | 119 |
| Pages | 104209-104209 |
| Publication date | 2026-05-23 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Annals of Tourism Research (JOURNAL) |
| Journal identifiers | ISSN: 0160-7383 • E-ISSN: 1873-7722 |
| Publisher | Elsevier BV (PUBLISHER) |
| DOI | 10.1016/j.annals.2026.104209 |
| OpenAlex | W7162067846 |
| Language | EN |
| References cited | 49 |
The climate crisis necessitates transformative approaches in the tourism industry, which has disproportionately high environmental impacts. This study investigated carbon-based dynamic pricing as an example of green capitalism, evaluating its ability to encourage pro-environmental behavioral intentions. Across three experiments, carbon-based dynamic pricing increased pro-environmental behavioral intentions by making guests more sensitive to costs. The results also show that how prices are presented matters. Adding extra charges for higher emissions is more effective than offering discounts, and clearly separating environmental charges on the bill strengthens this effect. These findings offer initial empirical evidence supporting the behavioral validity of green capitalism in tourism, advancing prospect theory by demonstrating how financial mechanisms can align profit motives with ecological outcomes
Consumer behaviour · Tourism · Tourism geography · Tourist industry · Climate Change Policy and Economics · Diverse Aspects of Tourism Research · Economic and Environmental Valuation
Drivers of global tourism carbon emissions
Sustainable urban tourism
Consumers’ pro-environmental behavior and the underlying motivations
Prospect Theory
The Framing of Decisions and the Psychology of Choice
Dynamic pricing and green investments under conscious, emotional, and rational consumers
Predicting guest satisfaction and willingness to pay premium prices for green hotels
Information is not enough to boost water savings in hotel rooms
Can AI agents pre-test sustainability nudges? A validated virtual experiment in hotels
The Effect of Environmental Responsibility on Green Consumption Intention
ESG for Sustainability in Hospitality and Tourism
Mental accounting matters
Partial, conditional, and moderated moderated mediation
The impact of hotel CSR for strategic philanthropy on booking behavior and hotel performance during the Covid-19 pandemic
Impact of dark patterns on consumers’ perceived fairness and attitude
Application of the Theory of Planned Behavior to green hotel choice
Travel decision determinants during and after Covid-19
The value of unsustainable hotel services to guests
Experience-based vs. time-based
Overcoming energy barriers in hotels' green programs
Longitudinal analysis of happiness changes in nature-based travel
Measuring environmentally sustainable tourist behaviour
Tourists' regret as moral emotional experience
When you have to be green
Carbon tax and tourism consumption
Periodic Pricing and Perceived Contract Benefits
Transformative Outcomes of Workcation
Conceptualization and Measurement of Happy Travel Experiences Using Hedonic, Eudaimonic, and Engagement Aspects
Green rewards vs. non-green rewards? The impact of hotel marketing incentives on guests’ green consumption intentions
Green capitalism, climate change and the technological fix
| Citation velocity | historical |
|---|---|
| Highly cited | No |