Creative thinking

Immersive, interactive, and multisensory experiences

Bibliographic Data

ID19488371
AuthorsChiara Lucifora (0000-0003-1139-1548, Department of Cultural Heritage), Aldo Gangemi (0000-0001-5568-2684, Department of Cultural Heritage), Claudia Scorolli (0000-0003-1375-1500, Department of Cultural Heritage)
Year2026
Volume19
Issue1
Pages300-314
Publication date2026-05-13
Open AccessYes
TypeARTICLE
VenueCreativity Studies (JOURNAL)
Journal identifiersISSN: 2345-0487 • E-ISSN: 2345-0479
PublisherVilnius Gediminas Technical University (PUBLISHER • LT)
DOI10.3846/cs.2026.21861
OpenAlexW7160983735
LanguageEN
References cited26

Virtual reality is a technology widely employed in cognitive science, aimed at studying human behavior and cognition. In recent years, virtual environments have been applied to investigate human creative process, focusing on divergent thinking. Along this line of research, our study addresses the immersive, interactive, and multisensory aspects of virtual reality technologies to enhance individuals’ creative thinking. We tested a sample of N = 60 participants, using positive (N = 20), negative (N = 20), and neutral (N = 20) auditory stimulation within an interactive virtual environment, in order to test possible change in divergent and associative thinking. Our findings provide a first piece of evidence that immersive, interactive, and multisensory experiences enhance human creative thinking, particularly using positive auditory stimulations

Associative property · Cognition · Creativity · Metaverse · Sample (material) · Test (biology) · Virtual actor · Virtual reality · Creativity in Education and Neuroscience · Multisensory perception and integration · Virtual Reality Applications and Impacts

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