The MAD Model of Moral Contagion
The Role of Motivation, Attention, and Design in the Spread of Moralized Content Online
Datos Bibliográficos
| ID | 19606757 |
|---|---|
| Autores | William J Brady (0000-0001-6075-5446, Yale University, autor de correspondencia), Molly J Crockett (0000-0001-8800-410X, Yale University), Jay Joseph Van Bavel (0000-0002-2520-0442, New York University) |
| Año | 2020 |
| Volumen | 15 |
| Número | 4 |
| Páginas | 978-1010 |
| Fecha de publicación | 2020-06-08 |
| Peer Reviewed | Sí |
| Open Access | Sí |
| Tipo | ARTICLE |
| Revista | Perspectives on Psychological Science (JOURNAL) |
| Identificadores de la revista | ISSN: 1745-6916 • E-ISSN: 1745-6924 |
| Editorial | SAGE Publishing (PUBLISHER • US) |
| DOI | 10.1177/1745691620917336 |
| PMID | 32511060 |
| OpenAlex | W3033678240 |
| Idioma | EN |
| Citas recibidas | 148 |
| Referencias citadas | 209 |
With more than 3 billion users, online social networks represent an important venue for moral and political discourse and have been used to organize political revolutions, influence elections, and raise awareness of social issues. These examples rely on a common process to be effective: the ability to engage users and spread moralized content through online networks. Here, we review evidence that expressions of moral emotion play an important role in the spread of moralized content (a phenomenon we call moral contagion). Next, we propose a psychological model called the motivation, attention, and design (MAD) model to explain moral contagion. The MAD model posits that people have group-identity-based motivations to share moral-emotional content, that such content is especially likely to capture our attention, and that the design of social-media platforms amplifies our natural motivational and cognitive tendencies to spread such content. We review each component of the model (as well as interactions between components) and raise several novel, testable hypotheses that can spark progress on the scientific investigation of civic engagement and activism, political polarization, propaganda and disinformation, and other moralized behaviors in the digital age
Disinformation · Emotional contagion · Political science · Politics · Social media · Cultural Differences and Values · Misinformation and Its Impacts · Psychology · Social and Intergroup Psychology · Social Psychology
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| Obras citantes distintas | 148 |
|---|---|
| Citas por año | 21,14 |
| Intervalo de citas | 2019 - 2026 (8) |
| Velocidad de citación | current |
| Altamente citado | Sí |
| Tipos de cita | Neutras: 139 |