Consumer Profiles (RLE Consumer Behaviour)
An Introduction to Psychographics
Bibliographic Data
| ID | 19903047 |
|---|---|
| Authors | Barrie Gunter, A Furnham (0000-0001-7545-8532) |
| Year | 2014 |
| Pages | 194 |
| Publication date | 2014-12-05 |
| Open Access | No |
| Type | BOOK |
| Venue | Consumer Profiles (SOURCE_BOOK) |
| Publisher | Routledge (PUBLISHER • GB) |
| DOI | 10.4324/9781315736068 |
| OpenAlex | W1586715571 |
| Open Library | OL34630619M |
| ISBN | 9781315736068 |
| Language | EN |
| Citations received | 15 |
1. Introduction: Market Segmentation Strategies 2. History and Background of Psychographics 3. Personality Profiling of Consumers 4. Psychographic Systems for Consumer Profiling 5. Critique of Psychographics 6. Applications of Psychographics: i) Consumer Activity 7. Applications of Psychographics: ii) Media Markets 8. Application of Psychographics: iii) Consumer Sub-Groups 9. Putting Psychographics Into Practice
Advertising · Business · Market segmentation · Psychographic · Computer Science · Digital Games and Media · Consumers · Marketing · Marketing research
Examining Demographic and Psychographic Profiles of Potential First-Class Undergraduates
A positioning strategy for a tourist destination, based on analysis of customers’ perceptions and satisfactions
Lifestyles, gratifications sought, and narrative appeal
What is the worth of values in guiding residential preferences and choices
Different Values, Different Housing? Can Underlying Value Orientations Predict Residential Preference and Choice
Migrants and their overseas travels
A Lifestyle-Based Approach for Delivering Personalized Advertisements in Digital Interactive Television
What are the odds of being an organic or local food shopper? Multivariate analysis of US food shopper lifestyle segments
Lifestyle Segmentation
The older adult’ doesn’t exist
Cultural influences on travel lifestyle
Construction and Validation of the National Survey on Recreation and the Environment's Lifestyles Scale
Mass-Observation, Market Research, and the Birth of the Focus Group, 1937–1997
Political segmentation based on pictorial preferences on social media
Between the gift and the market
| Unique citing works | 15 |
|---|---|
| Citations per year | 0,52 |
| Citation span | 1997 - 2023 (27) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 2 |