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From Participant Observation to Observant Participation

Bibliographic Data

ID20041296
AuthorsBrian Moeran (Copenhagen Business School, corresponding author)
Year2009
Pages139-155
Publication date2009-01-01
Peer ReviewedYes
Open AccessNo
TypeCHAPTER
VenueOrganizational Ethnography (SOURCE_BOOK)
PublisherSAGE Publications Ltd (PUBLISHER • GB)
DOI10.4135/9781446278925.n8
OpenAlexW2485298265
ISBN9781446278925
LanguageEN
Citations received62
References cited17

This paper looks at the relationship between anthropology, fieldwork and what is referred to as ‘organizational ethnography’. It starts by distinguishing between fieldwork, which is a method of conducting qualitative research, initially in the discipline of anthropology, and ethnography, which is the writing up of that research. The paper makes use of the author’s fieldwork experiences in a Japanese advertising agency to illustrate a number of features that define fieldwork as a methodology. It argues that it is the shift from participant observation to observant participation that enables the fieldworker to move from front stage to back stage in the study of an organization, and thereby to gain information and knowledge that is otherwise available only to insiders. Fieldwork, Anthropology, Organizational Ethnography, Observant Participation

Epistemology · Participant observation · Social science · Sociology · Participatory Visual Research Methods · Philosophy · Psychology

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Unique citing works62
Citations per year4,77
Citation span2013 - 2026 (14)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 61

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