An Analysis of the Effectiveness of Transactional Analysis in Improving Organizational Effectiveness

Bibliographic Data

ID20179067
AuthorsMark J Martinko, Fred Luthans
Year1981
Volume11
Issue3
Pages229-235
Publication date1981-07-01
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueTransactional Analysis Journal (JOURNAL)
Journal identifiersISSN: 0362-1537 • E-ISSN: 2329-5244
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1177/036215378101100307
OpenAlexW2271043178
LanguageEN
Citations received2
References cited8

Customer relations department employees received three training sessions in transactional analysis. A post-training multiple choice test showed relative mastery of TA principles and concepts. Pre-, during, and post-training measures of employee perceptions of customer satisfaction, and customer reports of degree of satisfaction indicated significant positive changes in both measures. Post-training interviews of employees and management evaluations of departmental performance concurred in supporting hypotheses of increased organization and work effectiveness. Additional informationNotes on contributorsFred LuthansMark J. Martinko is an assistant professor of management at the Florida State University. His research and teaching interests are in the areas of organization behavior and development.Fred Lutharts is a Regent's Professor of management at the University of Nebraska. His research and teaching interests are in the areas of organizational behavior and theory

Customer satisfaction · Knowledge management · Management · Medical education · Organizational behavior and human resources · Organizational behavior management · Organizational commitment · Organizational Effectiveness · Perception · Transactional analysis · Transactional leadership · Applied Psychology · Cognitive and psychological constructs research · Computer Science · Medicine · Psychology · Psychotherapy Techniques and Applications · Social Psychology · Transactional Analysis in Psychotherapy

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