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Sartorial Appearance Management Strategies of Creative Professional Women over Age 50 in the Fashion Industry

Bibliographic Data

ID21194861
AuthorsAnne McInnis (0000-0002-7724-8501), Katalin Medvedev (0000-0003-1814-8233)
Year2021
Volume13
Issue1
Pages25-47
Publication date2021-01-02
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueFashion Practice (JOURNAL)
Journal identifiersISSN: 1756-9370 • E-ISSN: 1756-9389
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/17569370.2021.1872891
OpenAlexW3137844195
LanguageEN
Citations received4
References cited21

Women in the United States are often subjected to unrealistic standards of ideal appearance. These ideals are even more extreme in the fashion industry. Because professional women who hold creative positions in the fashion industry are in the business of creating style and beauty, there is a high level of expectation toward them to maintain their dress and appearance at a not explicitly stated, but anticipated, and often unrealistic standard. In this study, creative positions refer to design, color and trend forecasting, product development and merchandising related jobs. Older women working in these areas are in a double bind because when one is responsible for creating consumer products for the fashion industry, the perceptions of one’s appearance become part of one’s professional expectations, reflecting one’s esthetic values and creative capital. This qualitative study explores the complexity of age, dress, experience, and consumption needs of this professional cohort in today’s visual and youth-centric culture that pervades the fashion industry. The study addresses social and cultural views on fashion as it relates to the ageing body and self-image by analyzing the relationship between women’s personal style and the industry’s expectations for their workplace appearance

Advertising · Aesthetics · Art · Beauty · Business · Clothing · Fashion industry · Perception · Political science · Sociology · Visual arts · Consumer Perception and Purchasing Behavior · Cultural Industries and Urban Development · Fashion and Cultural Textiles · Psychology · Marketing

  • Dressing the diva

    Tal Granovsky Amit•Critical Studies in Fashion &…•2026

  • Age, experience and creative labour

    Open Access•Anne McInnis, Katalin Medvedev•International Journal of Fashion…•2021

  • Appearance management’s impact on identity and well-aging in late Middle-aged Korean women

    Heayoung Lim, Ki Han Kwon•Journal of Women & Aging•2025

  • Unveiling the creative self in midlife

    Anna Cappellini, Venusia Covelli•Journal of Women & Aging•2025

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    Sophie Woodward•Why Women Wear What They Wear•2007

  • Fashion and Age

    Julia Twigg•Fashion and Age•2013

  • Reproducing and Resisting the Master Narrative of Decline

    Open Access•Angela Trethewey•Management Communication Quarterly•2001

  • Body image, aging, and identity in women over 50

    Sara M Hofmeier, Cristin D Runfola et al.•Journal of Women & Aging•2017

  • “It’s a great benefit to have gray hair!”

    Ulpukka Isopahkala-Bouret•Journal of Women & Aging•2017

  • Unmasking the ‘elderly mystique’

    Open Access•Gemma M Carney, Mia Gray•Journal of Aging Studies•2015

  • The Feeling of Being Dressed

    L Ruggerone•Fashion Theory•2016

  • Awakening to the desires of older women

    Open Access•Denise C Lewis, Katalin Medvedev et al.•Journal of Aging Studies•2010

  • Ageism and Age Categorization

    Open Access•Bill Bytheway•Journal of Social Issues•2005

  • Looking age-appropriate while growing old gracefully

    Open Access•Glen S Jankowski, Phillippa C Diedrichs et al.•Journal of Health Psychology•2016

  • Personal Collections

    Alison Guy, Maura Banim•Journal of Gender Studies•2000

Unique citing works4
Citations per year0.8
Citation span2021 - 2026 (6)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 4

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Ethnos_APP • Open Source Project • MIT License • Frontend v2.0.0 • Privacy and Cookies • API Documentation: api.ethnos.app/docs • API Source Code: GitHub • DOI: 10.5281/zenodo.17049435 • Frontend Source Code: GitHub • DOI: 10.5281/zenodo.17050053 • cruz.rio.br • Expectantes Misericordiae