Creativity and Organisational Efficiency

Empirical Evidence From Private Organisations in Nigeria

Bibliographic Data

ID21243586
AuthorsHenry Inegbedion (0000-0003-1941-0715, Landmark University), Emmanuel Inegbedion (Nigerian Defence Academy), Eseosa Obadiaru (0000-0002-9678-2486, Landmark University), Abiola John Asaleye (0000-0002-8391-3774, Landmark University), Sarah Adeyemi (Landmark University), Damilola Felix Eluyela (0000-0002-3080-6385, Landmark University), Damilola Eluyela (Landmark University)
Year2021
Volume14
Issue2
Pages461-487
Publication date2021-11-10
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueCreativity Studies (JOURNAL)
Journal identifiersISSN: 2345-0487 • E-ISSN: 2345-0479
PublisherVilnius Gediminas Technical University (PUBLISHER • LT)
DOI10.3846/cs.2021.12446
OpenAlexW3214271038
LanguageEN
Citations received2
References cited28

The study investigated creativity and organisational efficiency in Nigerian private organisations to ascertain the extent to which workforce creativity enhances organisational efficiency. The quantitative methodology was employed and the research design was a cross-sectional survey. Stratified sampling was employed in selecting respondents from ten multinational companies across the six geopolitical zones in Nigeria. Research data were elicited from the respondents with the help of a structured questionnaire. The question response format of items addressing the research questions in the questionnaire were of the five-point Likert scale. The study used measurement items related to the extant literature for all the measures. Structural equation modeling was employed in data analysis with organisational efficiency serving as the latent variable while creativity constructs served as the measured variables. Results show that three out of the four constructs of creativity were significant predictors of creativity Thus, the competitive environment, social capital and technological factors influence creativity and that creativity predicts organisational efficiency

Business · Creativity · Economic growth · Economics · Extant taxon · Knowledge management · Likert scale · Multinational corporation · Statistics · Stratified sampling · Structural equation modeling · Workforce · Computer Science · Creativity in Education and Neuroscience · Psychology · Social Psychology · Marketing

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Open DOIOpen Access