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Putting AI into career coaching

The effectiveness of a career coaching intervention conducted by a chatbot

Bibliographic Data

ID21285231
AuthorsKatharina Ebner (0000-0002-2067-3603, Friedrich-Alexander-Universität Erlangen-Nürnberg, corresponding author), Annabelle Hofer (0000-0001-6759-1755, University of Cologne), Roman Souček (0000-0002-9877-1414, MSH Medical School Hamburg – University of Applied Sciences and Medical University), Daniel Spurk (0000-0002-5865-108X, University of Bern)
Year2026
Volume168
Pages104264
Publication date2026-08-01
Open AccessYes
TypeARTICLE
VenueJournal of Vocational Behavior (JOURNAL)
Journal identifiersISSN: 0001-8791 • E-ISSN: 1095-9084
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.jvb.2026.104264
OpenAlexW7164415602
LanguageEN
References cited87

Advancements in technology have introduced chatbots as a promising tool in the coaching context. While predominantly studied in clinical settings, they also show promise in supporting career concerns. However, whether chatbot career coaching can enhance clients' career adaptation process as conceptualized in Career Construction Theory (CCT), remains a fundamental and unanswered question. Grounded in Solution-Focused Brief Therapy principles, a career coaching script was developed and implemented as a chatbot using respective technology. Within a randomized waitlist control group design ( N = 82), residualized change-regression analyses demonstrated the effectiveness of the chatbot career coaching in reducing negative affect over a three-week period compared to a control group. Moreover, lower negative affect after the chatbot career coaching intervention was significantly associated with greater career goal clarity. The results provide initial, theory-informed evidence of the effectiveness of career coaching chatbots and address the urgent need to evaluate the benefits of this technology for career-related interventions

Career Counseling · Career development · Chatbot · Coaching · Intervention (counseling) · AI in Service Interactions · Educational Leadership and Innovation · Psychological Treatments and Assessments

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