What makes hot beverage vending machine cups eco-friendly? A research into consumer views and preferences
Bibliographic Data
| ID | 21294903 |
|---|---|
| Authors | Alberto Bertossi (0000-0002-8590-9621, University of Udine), Stefania Troiano (0000-0001-6198-5542, University of Udine), Francesco Marangon (0000-0001-7519-2922, University of Udine) |
| Year | 2023 |
| Volume | 125 |
| Issue | 13 |
| Pages | 146-163 |
| Publication date | 2023-12-18 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | British Food Journal (JOURNAL) |
| Journal identifiers | ISSN: 0007-070X • E-ISSN: 1758-4108 |
| Publisher | Emerald (PUBLISHER) |
| DOI | 10.1108/bfj-03-2022-0263 |
| OpenAlex | W4320726582 |
| Language | EN |
| Citations received | 1 |
| References cited | 41 |
Purpose This study aims to gain a first explorative view on what intrinsic/extrinsic attributes a generic cup for hot beverage should possess to be perceived as eco-friendly, and how some attributes of a hot beverage could influence consumers’ purchase decision and willingness to pay (WTP) for that beverage dispensed by vending machines (VMs). Design/methodology/approach A questionnaire was developed in 2021 and sent to all students of an Italian university campus. For the first goal, students were asked to assign a score to some eco-friendly intrinsic/extrinsic attributes using a five-point Likert scale. For the second aim, a choice experiment with six scenarios was developed. Findings Both intrinsic and extrinsic attributes play a key role in shaping students’ opinions and preferences. Results indicate that students are attracted by the idea of a cup that communicates its environmental properties through corresponding labels and information, and it is made by materials that guarantee biodegradability, recyclability or reusability. Originality/value The research represents the first academic attempt to provide a first consumers’ viewpoint on the importance of eco-friendly attributes of cups for hot beverages able to influence consumers’ perceptions and consumption choices of hot beverages dispensed by VMs
Advertising · Business · Consumption (sociology) · Environmentally Friendly · Likert scale · Originality · Perception · Point (geometry) · Point of sale · Scale (ratio) · Sociology · Value (mathematics) · World Wide Web · Computer Science · Economic and Environmental Valuation · Environmental Sustainability in Business · Marketing · Mathematics · Psychology · Social Psychology · Sustainable Supply Chain Management
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| Citations per year | 0.5 |
|---|---|
| Citation span | 2024 - 2024 (1) |
| Highly cited | No |