Consumer segmentation and motives for choice of cultured meat in two Chinese cities
Shanghai and Chengdu
Bibliographic Data
| ID | 21295112 |
|---|---|
| Authors | Ou Wang (0000-0002-7976-3232, University of Waikato), Frank Scrimgeour (0000-0002-9409-7143, University of Waikato) |
| Year | 2023 |
| Volume | 125 |
| Issue | 2 |
| Pages | 396-414 |
| Publication date | 2023-01-16 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | British Food Journal (JOURNAL) |
| Journal identifiers | ISSN: 0007-070X • E-ISSN: 1758-4108 |
| Publisher | Emerald (PUBLISHER) |
| DOI | 10.1108/bfj-09-2021-0987 |
| OpenAlex | W4223951317 |
| Language | EN |
| Citations received | 7 |
| References cited | 62 |
Purpose The widespread dietary adoption of cultured meat could provide important benefits to animal welfare, the environment, food safety and security. This study examines consumer segmentation and consumer motives for choice of cultured meat in China. Design/methodology/approach The data were collected by means of a web-based questionnaire ( n = 608) distributed in the two cites of Shanghai and Chengdu. Factor analysis, cluster analysis and path analysis were employed for data analysis. Findings Three consumer segments were identified with regard to the acceptance of cultured meat in China: Conservatives (25.7%), Acceptors (41.9%) and Pioneers (32.4%). Significant differences were recognised in age, household income, education and household size between the three consumer segments. The following meat choice motives (MCMs) have significant influences on Chinese participants’ attitudes and/or purchase intentions towards cultured meat: usually eat, environmental concern, societal concern, mood, purchase convenience and price. Originality/value This is the first study to develop a factorial construct of MCMs based on a previous theoretical model of food choice motives (FCMs) in China. The study contributes understanding of choice motives for cultured meat in a non-Western setting, particularly in China - the country consuming the largest quantity of pork. Further, this is the first study to recognise segments that are directly based on consumer attitudes and purchase intentions towards cultured meat. The findings of this study will help global producers and policymakers to create effective promotion strategies and policies for this innovative product in developing countries, particularly in China
Business · China · CITES · Consumption (sociology) · Geography · Originality · Product (mathematics) · Promotion (chess) · Agriculture Sustainability and Environmental Impact · Environmental Sustainability in Business · Food Waste Reduction and Sustainability · Marketing · Psychology
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Through the Lenses of Culture
| Unique citing works | 7 |
|---|---|
| Citations per year | 1,75 |
| Citation span | 2022 - 2026 (5) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 6 |