Food choice drivers of potential lab-grown meat consumers in Australia
Bibliographic Data
| ID | 21295886 |
|---|---|
| Authors | Lívia Garcez De Oliveira Padilha (0000-0001-9288-316X, The University of Adelaide), Lenka Malek (0000-0002-4973-959X, The University of Adelaide), Wendy J Umberger (0000-0003-4159-7782, The University of Adelaide) |
| Year | 2021 |
| Volume | 123 |
| Issue | 9 |
| Pages | 3014-3031 |
| Publication date | 2021-09-30 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | British Food Journal (JOURNAL) |
| Journal identifiers | ISSN: 0007-070X • E-ISSN: 1758-4108 |
| Publisher | Emerald (PUBLISHER) |
| DOI | 10.1108/bfj-03-2021-0214 |
| OpenAlex | W3195205937 |
| Language | EN |
| Citations received | 6 |
| References cited | 43 |
Purpose To examine the market potential for lab-grown meat (LGM) in Australia by: (1) determining consumers' willingness to consume LGM; (2) exploring heterogeneity in both consumers' willingness to consume LGM and food choice values; and (3) characterizing unique consumer clusters (segments) using socio-demographic, behavioral and psychosocial factors. Design/methodology/approach Latent class cluster analysis was conducted using online survey data obtained from a nationally representative sample of 1,078 Australian food shoppers. Findings Six consumer clusters were identified, each distinct in their degree of willingness to consume LGM and in their food choice values. Three clusters (49% of consumers) indicated some willingness to consume LGM. One segment, “Prospective LGM eaters” (12%), appeared “very willing” to consume LGM. These consumers were more likely to be younger (<35 years); university-educated; have greater prior awareness of LGM; stronger beliefs regarding the potential self- and society-related benefits of growing demand for LGM; and higher trust in diverse information sources. Practical implications Insights on the characteristics of each cluster provide useful information for the industry on how to tailor product development and marketing strategies to address the needs of consumers with the greatest potential to consume LGM. Originality/value This is the first consumer research on the topic of LGM to explore market opportunities for LGM in Australia using a nationally representative consumer sample
Advertising · Business · Consumer behaviour · Economics · Sample (material) · Willingness to pay · Agriculture Sustainability and Environmental Impact · Animal Behavior and Welfare Studies · Marketing · Meat and Animal Product Quality
Optimists, moderates and sceptics – identifying consumer groups and their willingness to consume cultured proteins in Finland
Consumer segmentation and motives for choice of cultured meat in two Chinese cities
Lab-grown bites
Acceptance of in vitro meat and the role of food technology neophobia, dietary patterns and information – Empirical evidence for Germany
Consumers’ perception of novel foods and the impact of heuristics and biases
A cross-country investigation of social image motivation and acceptance of lab-grown meat in Singapore and the United States
Exploring consumers' attitude towards cultured meat in Italy
Consumer Acceptance of Cultured Meat
Environmental Impacts of Cultured Meat Production
Global food system emissions could preclude achieving the 1.5° and 2°C climate change targets
Bringing cultured meat to market
A Survey of Consumer Perceptions of Plant-Based and Clean Meat in the USA, India, and China
Challenges and prospects for consumer acceptance of cultured meat
Meat consumption, health, and the environment
Cultured meat from stem cells
Food Values
Consumer acceptance of cultured meat
Food in the Anthropocene
Deciding on the Number of Classes in Latent Class Analysis and Growth Mixture Modeling
Analogies, metaphors, and wondering about the future
The Epidemiology of Food Allergy in the Global Context
Is the future of meat palatable? Perceptions of in vitro meat as evidenced by online news comments
Predictors of food decision making
The potential of future foods for sustainable and healthy diets
Animal Killing and Postdomestic Meat Production
Should we stop meating like this? Reducing meat consumption through substitution
Consumer preferences for farm-raised meat, lab-grown meat, and plant-based meat alternatives
What's in a name? Consumer perceptions of in vitro meat under different names
Explicit and implicit attitude toward an emerging food technology
If you build it, will they eat it? Consumer preferences for plant-based and cultured meat burgers
Perceived naturalness, disgust, trust and food neophobia as predictors of cultured meat acceptance in ten countries
Extreme opponents of genetically modified foods know the least but think they know the most
Sensitive questions in surveys
| Unique citing works | 6 |
|---|---|
| Citations per year | 1,5 |
| Citation span | 2022 - 2026 (5) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 6 |