Consumers’ attitude towards honey consumption for its health benefits
First insights from an econometric approach
Bibliographic Data
| ID | 21295344 |
|---|---|
| Authors | Raffaele Zanchini (0000-0002-7315-3126, University of Turin Department of Agriculture, Forest and Food Sciences (DISAFA)), Simone Blanc (0000-0002-9725-1804, University of Turin Department of Agriculture, Forest and Food Sciences (DISAFA)), Liam Pippinato (0000-0002-1188-2817, University of Turin Department of Agriculture, Forest and Food Sciences (DISAFA)), Giuseppe Di Vita (0000-0003-1916-1544, University of Turin Department of Agriculture, Forest and Food Sciences (DISAFA)), François Brun (0000-0001-5042-1469, University of Turin Department of Agriculture, Forest and Food Sciences (DISAFA)) |
| Year | 2022 |
| Volume | 124 |
| Issue | 12 |
| Pages | 4372-4386 |
| Publication date | 2022-11-03 |
| Open Access | No |
| Type | ARTICLE |
| Venue | British Food Journal (JOURNAL) |
| Journal identifiers | ISSN: 0007-070X • E-ISSN: 1758-4108 |
| Publisher | Emerald (PUBLISHER) |
| DOI | 10.1108/bfj-09-2021-0992 |
| OpenAlex | W4206491601 |
| Language | EN |
| Citations received | 3 |
| References cited | 55 |
Purpose As is well known, there are several aspects that characterise honey consumption and the reasons for purchasing it. Despite this, little attention has been paid to the drivers that move consumers towards the use of honey for its health benefits and therapeutic properties. The aim of this study is to define which drivers move the consumption of honey for its health benefits. Design/methodology/approach The study, conducted on 640 Italian honey consumers, applied inferential tests (Chi-square) and an econometric model (logit regression), and showed that about 66% of the respondents stated that they consume honey for its health properties. Findings The main drivers of honey consumption are both among the intrinsic (Colour) and extrinsic (Origin and Organic certification) attributes of the product. What also emerges is that the propensity to consume honey for health purposes is influenced by the consumer characteristics and habits, such as Age cohort, Gender, BMI and Large retail buyer. Moreover, we observed that consumption is influenced by BMI but not by lifestyle characteristics such as sport and diet. Originality/value This study could be a support tool for policymakers who are interested in promoting good nutrition and improving public health, since there is great interest in the functional properties of foods and the need to enhance the value of products, while at the same time ensuring consumer protection
Business · Consumer behaviour · Consumption (sociology) · Logistic regression · Originality · Product (mathematics) · Purchasing · Value (mathematics) · Bee Products Chemical Analysis · Marketing · Medicine · Organic Food and Agriculture · Psychology · Sensory Analysis and Statistical Methods
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| Citations per year | 1 |
|---|---|
| Citation span | 2023 - 2026 (4) |
| Highly cited | No |