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Trust and consumer confidence in the safety of dairy products in China

Bibliographic Data

ID21295666
AuthorsYan Zhang (0000-0001-8460-2671, Lanzhou University), Lijun Guan (0000-0002-9388-4735, Zhejiang University of Technology), Shaosheng Jin (0000-0003-1998-9990, Zhejiang University)
Year2022
Volume124
Issue11
Pages3644-3665
Publication date2022-11-01
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueBritish Food Journal (JOURNAL)
Journal identifiersISSN: 0007-070X • E-ISSN: 1758-4108
PublisherEmerald (PUBLISHER)
DOI10.1108/bfj-05-2021-0508
OpenAlexW4200472743
LanguageEN
Citations received4
References cited89

Purpose This study aims to explore the degree of Chinese consumers' trust and confidence in the Chinese dairy products supply chain and the relationships between trust and overall confidence in dairy products safety and quality. Design/methodology/approach This study collected data from 1,278 respondents by field survey from five provinces of China. The data were analyzed using ordered logit model. Findings This study shows the following results: (1) Chinese consumer confidence in domestic dairy products and trust in actors of the dairy chain are at a moderate-to-low level. (2) Government regulators are considered to take the most responsibility, with both an optimism-enhancing and a pessimism-reducing effect (the former effect is greater), while perceived trust in dairy farmers and retailers has little effect. (3) Perceived care has both an optimism-enhancing and a pessimism-reducing effect, and the former effect is stronger. Competence and openness have an optimism-enhancing effect and a pessimism-reducing effect, respectively. (4) The importance of the three dimensions of trust related to optimism-increasing and pessimism-reduction is limited, except in the case of government regulators. Originality/value This study contributes to a better understanding of consumer trust in food safety and also help demonstrate to the actors and institutions involved in the dairy supply chain the best way to improve the performance of their duties to meet the consumers' needs for safe and quality dairy products

Business · China · Competence (human resources) · Consumer confidence index · Creativity · Government (linguistics) · Openness to experience · Optimism · Originality · Pessimism · Quality (philosophy) · Supply chain · Survey data collection · Food Safety and Hygiene · Marketing · Psychology · Psychology of Moral and Emotional Judgment · Social Psychology · Supply Chain Resilience and Risk Management

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Unique citing works4
Citations per year1,33
Citation span2023 - 2025 (3)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 2

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