Changes in Consumers’ Food Purchase and Transport Behaviors over a Decade (2010 to 2019) Following Health and Convenience Food Trends

Bibliographic Data

ID15464439
AuthorsTae Jin Cho (Korea University), Sun Ae Kim (0000-0003-2463-3198, Ewha Womans University), Hye Won Kim (0000-0003-1349-2406, Korea University), Sun Min Park (Korea University), Min Suk Rhee (0000-0003-0412-1910, Korea University, corresponding author)
Year2020
Volume17
Issue15
Pages5448-5448
Publication date2020-07-29
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueInternational Journal of Environmental Research and Public Health (JOURNAL)
Journal identifiersISSN: 1661-7827 • E-ISSN: 1660-4601
PublisherMultidisciplinary Digital Publishing Institute (PUBLISHER • CH)
DOI10.3390/ijerph17155448
PMID32751075
OpenAlexW3045747451
LanguageEN
Citations received11
References cited51

Although consumers' food purchase/transport have been reported as causes of food safety risks, there is a lack of empirical data that are feasible to identify persistent and emerging risky behaviors of consumers. This longitudinal trend study consists of individual consumer surveys in 2010 ( n = 609) and 2019 ( n = 605) to analyze changes in risky behaviors linked to food purchase/transport over a decade. Overall, the results identified purchase/transport time and purchase order as the emerging and unchanged risk factors, respectively. Consumers' preferences into channels for purchase (large discount stores rather than small/traditional markets) and transport (using cars or delivery) implied the convenience as the noticeable trend. Whereas, unexpected increases in purchase/transport time highlighted the underestimated risks in long-term exposure of foods under inadequate temperature. Food should not be exposed to danger zones > 1-2 h, but consumers might be unaware of the risk especially for preferred channels (e.g., 77 and 36 min. are required for purchase and transport from large discount stores, respectively). In the case of unchanged risky behavior, more than half of consumers in both surveys did not follow proper purchasing orders. Our findings highlight the necessity for novel countermeasures and the improvement of current consumer guidelines against emerging and unchanged risky behaviors, respectively

Advertising · Business · Convenience food · Environmental health · Food labeling · Chemistry · Food Safety and Hygiene · Medicine · Nutrition, Health and Food Behavior · Organic Food and Agriculture · Food Science · Marketing

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