Cooking using social media
Young Brazilian adults’ interaction and practices
Bibliographic Data
| ID | 21296348 |
|---|---|
| Authors | Anice Milbratz de Camargo (0000-0002-1979-2998, Universidade Federal de Santa Catarina), Alyne Michelle Botelho (0000-0001-5108-4812, Universidade Federal de Santa Catarina), Moira Dean (0000-0002-9014-1266, Queen's University Belfast), Giovanna Medeiros Rataichesck Fiates (0000-0001-7830-1215, Universidade Federal de Santa Catarina) |
| Year | 2024 |
| Volume | 126 |
| Issue | 4 |
| Pages | 1405-1428 |
| Publication date | 2024-03-15 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | British Food Journal (JOURNAL) |
| Journal identifiers | ISSN: 0007-070X • E-ISSN: 1758-4108 |
| Publisher | Emerald (PUBLISHER) |
| DOI | 10.1108/bfj-07-2023-0607 |
| OpenAlex | W4390483949 |
| Language | EN |
| Citations received | 6 |
| References cited | 53 |
Purpose This study explored how Brazilian young adults who cook interact with cooking-related content on social media and how such content fits their cooking routine. Design/methodology/approach Semi-structured interviews ( n = 31) were transcribed, inductively and reflexively thematic analysed. Findings Interactions happened both in recreational and intentional ways, which coexisted and alternated depending on participants' motives and schedules. Recreational interactions such as browsing and saving happened more for self-entertainment and to some participants, to help meal planning and food shopping. Intentional interactions such as searching and sharing happened to fulfil specific needs which arised on cooking occasions, leading to agency development. Young adults who self-identified as being less experienced in cooking reported checking and comparing many recipes, as well as relying on video features to improve skills and develop self-efficacy. Despite showing agency in cooking-related matters, participants perceived lack of time to cook as an important barrier to cooking more. Intentional interactions with cooking content were linked to more established cooking routines, indicating the importance of social media to young adults' development of self-efficacy and improvement of skills. Originality/value The use of social media to search for cooking-related content is recommended by Brazilian dietary guidelines to develop cooking and food skills, but research on if and how the interaction occurs, and the resulting knowledge is put into practice, is scarce. This study addressed this gap and proposed practical implications to inform the development of interventions employing social media to improve young adults' cooking skills and health
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| Unique citing works | 6 |
|---|---|
| Citations per year | 3 |
| Citation span | 2024 - 2026 (3) |
| Citation velocity | current |
| Highly cited | No |
| Citation types | Neutral: 6 |