An inquiry on organic food confusion in the consumer perception
A qualitative perspective
Bibliographic Data
| ID | 21296595 |
|---|---|
| Authors | Mustafa Abdül Metin Dinçer (0000-0002-1065-963X, Sakarya University), Yusuf Arslan (0000-0002-1873-7567, Sakarya University), Semih Okutan (0000-0002-9430-0367, Sakarya University), Esra Dil (0000-0002-8593-5387, Sakarya University) |
| Year | 2023 |
| Volume | 125 |
| Issue | 4 |
| Pages | 1420-1436 |
| Publication date | 2023-03-21 |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | British Food Journal (JOURNAL) |
| Journal identifiers | ISSN: 0007-070X • E-ISSN: 1758-4108 |
| Publisher | Emerald (PUBLISHER) |
| DOI | 10.1108/bfj-03-2022-0226 |
| OpenAlex | W4289778577 |
| Language | EN |
| Citations received | 2 |
| References cited | 36 |
Purpose This study aims to reveal consumer perceptions towards organic food, particularly emphasizing the confusion and vagueness in the public eye. Design/methodology/approach In total, 21 well-educated and relatively high-income consumers were selected as cases of the study. The knowledge about the organic food concept and organic food preferences were analyzed through the grounded theory analysis. In this analysis, ten categories which are shopping from the close circle, the product information attitude, do it yourself (DIY), true and false facts and dilemmas, information sources, the most preferred organic products, perception of organic food indicator, market place trends, organic food orientation reasons, and attitude toward the organic products/producers were detected as the main issues. Findings The authors chose the cases from well-educated people who have a relatively high income, and it is seen that the knowledge levels of consumers are low regarding organic foods. This low-level knowledge becomes apparent in confused and erroneous answers and actions. The confusion over the organic food concept and the institutional image appear as two main findings of the study. The authors named this false fact as organic confusion and dilemmas in this analysis. According to the study’s results, there is a considerable amount of confusion over healthy and natural food contexts. Originality/value This study aims to bring a comprehensive delineation to the general perception of the organic food concept in society. And it reveals a detailed feedback for the institutions and companies on how to solve organic food problems such as confusion, institutional image problem, and false facts. Although organic product knowledge is shown as a critical factor in many studies in the literature, the number of studies that examine this situation in depth is insufficient
Agriculture · Business · Confusion · Geography · Organic product · Originality · Perception · Perspective (graphical) · Product (mathematics) · Computer Science · Consumer Behavior in Brand Consumption and Identification · Environmental Sustainability in Business · Marketing · Organic Food and Agriculture · Psychology · Social Psychology
The Importance of Consumer Trust for the Emergence of a Market for Green Products
The influence of subjective and objective knowledge on attitude, motivations and consumption of organic food
Building Theories from Case Study Research
What influences consumers to purchase organic food in developing countries
Food for thought
The Organic Food Philosophy
How the interplay between consumer motivations and values influences organic food identity and behavior
Consumer awareness of organic products in Spain
| Citations per year | 1 |
|---|---|
| Citation span | 2024 - 2026 (3) |
| Highly cited | No |