Selling English
Advertising as a Phonopragmatic Medium for Teaching Intonation Use
Bibliographic Data
| ID | 21439185 |
|---|---|
| Authors | Malvina Aleksandrovna Demina (0000-0002-2803-6588, Financial University, corresponding author) |
| Year | 2023 |
| Volume | 29 |
| Issue | 4 |
| Pages | 160-177 |
| Publication date | 2023-12-12 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | 3L The Southeast Asian Journal of English Language Studies (JOURNAL) |
| Journal identifiers | ISSN: 0128-5157 • E-ISSN: 2550-2247 |
| Publisher | Penerbit Universiti Kebangsaan Malaysia (UKM Press) (PUBLISHER) |
| DOI | 10.17576/3l-2023-2904-11 |
| OpenAlex | W4389623027 |
| Language | EN |
| Citations received | 1 |
| References cited | 23 |
Advertising is among the most dynamic engines of language innovation, a “living” laboratory of catch-phrases and slang that give insight into modern social attitudes and developments. T his study argues that advertising is an under-appreciated resource for effective teaching of suprasegmental characteristics. It aims to embrace advertising, a central component of the media and cultural landscape, as the basis for a phonopragmatic tool that expands students' understanding of the persuasive power of pitch variability. The linguistical part of the study combines auditory and acoustic types of complex phonetic analysis of 30 advertisement videos. The results testify to the strategic use of intonational and prosodic means in advertising discourse that reflect differing approaches to audiences. Variations in pitch help convey explicit messages directed at rational thinking, or foster more intimate conversational approaches aiming to influence the emotional dimension. The findings of the linguistic analysis contribute to the scientific description of advertising discourse as a multimodal category and assist in the teaching of intonation in more appealing forms to the students who may be inhibited by interference from their native language (L1). Acquiring prosodic strategies of a second language (L2) through the familiar medium of advertising may represent an additional incentive for teachers and learners, as part of communicative phonetics that emphasizes the pragmatic impact of various intonation combinations in coherent discourse. This approach diversifies traditional phonetic drills of separate pitch patterns and reinforces the focus on students’ L2 comprehension and public speaking skills ensuring powerful communicative performance. Keywords: advertising; prosodic strategy; communicative phonetics; pitch; second language teaching
Comprehension · Intonation (linguistics) · Linguistics · Computer Science · Digital Communication and Language · Discourse Analysis and Cultural Communication · Language, Communication, and Linguistic Studies · Psychology
The Phonology of English as an International Language (Oxford Applied Linguistics)
Gimson's Pronunciation of English
Conversational Style
Critical discourse analysis
You Just Don't Understand
Intonation and Meaning
Selling English
An investigation into gender specifics of communicants’ pitch attunement in natural English conversation
Developing L2 prosodic competence online
Women, Men and Politeness
Intonation of Wh-questions in Northern British English Spontaneous Speech
Interactional Sociolinguistics as a resource for Intercultural Pragmatics
Principles of Critical Discourse Analysis
How Gender Creeps Into Talk
Teaching intonation in discourse using speech visualization technology
Putting accent in its place
Bilingual Speakers in the Lab
The Emotive Impact of Foreign Intonation
Language-Specificity in the Perception of Paralinguistic Intonational Meaning
The Effects of Cross-Language Differences on Bilingual Production and/or Perception of Sentence-Level Intonation
Intonation Patterns Used in Non-Neutral Statements by Czech Learners of Italian and Spanish
Spanish-English Cross-Linguistic Influence on Heritage Bilinguals' Production of Uptalk
Language and woman's place
| Unique citing works | 1 |
|---|---|
| Citations per year | 0.33 |
| Citation span | 2023 - 2023 (1) |
| Citation velocity | historical |
| Highly cited | No |
| Citation types | Neutral: 1 |