An Assimilative Effect of Stimulus Co-Occurrence on Evaluation Despite Contrasting Relational Information
Bibliographic Data
| ID | 21453906 |
|---|---|
| Authors | Yahel Nudler (0000-0001-7727-1077, Tel Aviv University, corresponding author), Thomas Moran (0000-0002-4681-0725, The Open University of Israel, Ra’anana, Israel), Yoav Bar Anan (Tel Aviv University) |
| Year | 2025 |
| Volume | 51 |
| Issue | 3 |
| Pages | 480-492 |
| Publication date | 2025-03-01 |
| Peer Reviewed | Yes |
| Open Access | Yes |
| Type | ARTICLE |
| Venue | Personality and Social Psychology Bulletin (JOURNAL) |
| Journal identifiers | ISSN: 0146-1672 • E-ISSN: 1552-7433 |
| Publisher | SAGE Publications (PUBLISHER • US) |
| DOI | 10.1177/01461672231196046 |
| PMID | 37714823 |
| OpenAlex | W4386759214 |
| Language | EN |
| Citations received | 2 |
| References cited | 31 |
The co-occurrence of a neutral stimulus with affective stimuli typically causes the neutral stimulus’s evaluation to shift toward the affective stimuli’s valence. Does that assimilative effect occur even when one knows the co-occurrence is due to an opposition relation between the stimuli (e.g., Batman stops crime)? Previous evidence tentatively supported that possibility, based on results compatible with an assimilative effect obscured by a larger contrast effect of the opposition relation (e.g., people like Batman less than expected, perhaps due to his co-occurrence with crime). We report three experiments ( N = 802) in which participants preferred stimuli that stopped positive events over stimuli that stopped negative events—an assimilative effect of co-occurrence, unobscured by a contrast effect, despite comprehending the opposition relation and its evaluative implications. Our findings suggest that the assimilative effect of co-occurrence is potentially ubiquitous, not limited only to co-occurrence due to relations that suggest valence similarity
Cognitive psychology · Stimulus (psychology) · Child and Animal Learning Development · Cultural Differences and Values · Psychology · Social and Intergroup Psychology · Social Psychology
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| Unique citing works | 2 |
|---|---|
| Citations per year | 1 |
| Citation span | 2024 - 2025 (2) |
| Citation velocity | recent |
| Highly cited | No |
| Citation types | Neutral: 1 |