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The effect of irrelevant pairings on evaluative responses

Bibliographic Data

ID9006559
AuthorsThomas Moran (0000-0002-4681-0725, Open University of Israel, corresponding author), Tal Moran (0000-0002-1456-0899)
Year2024
Volume112
Pages104602-104602
Publication date2024-02-22
Peer ReviewedYes
Open AccessYes
TypeARTICLE
VenueJournal of Experimental Social Psychology (JOURNAL)
Journal identifiersISSN: 0022-1031 • E-ISSN: 1096-0465
PublisherElsevier BV (PUBLISHER)
DOI10.1016/j.jesp.2024.104602
OpenAlexW4392069253
LanguageEN
Citations received3
References cited45

Pairing a neutral object with a valenced stimulus often results in the former acquiring the valence of the latter (i.e., the Evaluative Conditioning [EC] effect). However, the pairing of an object with an affective stimulus is not always indicative of valence similarity. Three preregistered experiments (total N = 1052) explored EC effects when people were explicitly informed that pairings do not reflect valence similarity. In Experiment 1, informing participants that the paired stimuli are unrelated and therefore irrelevant to each other, reduced but did not eliminate EC effects. In Experiment 2, exposure to pairings defined as irrelevant still produced an EC effect, even when participants were asked to resist being influenced by the pairings. In Experiment 3, irrelevant pairings still produced an EC effect, even when alternative diagnostic evaluative information was provided. The results constrain existing theoretical models of EC and suggest that EC effects are robust. • Is there an EC effect when pairings do not indicate valence similarity? • Exposure to pairings defined as irrelevant still produced an EC effect • Despite instructions to resist their influence, irrelevant pairings had an effect • Irrelevant pairings had an effect even when other diagnostic information existed • The results suggest that EC effects are robust

Cognitive psychology · Pairing · Stimulus (psychology · Valence (chemistry · Chemistry · Cultural Differences and Values · Psychology · Psychology of Moral and Emotional Judgment · Social and Intergroup Psychology · Social Psychology

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Unique citing works3
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Citation span2025 - 2025 (1)
Citation velocityrecent
Highly citedNo
Citation typesNeutral: 3

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