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On the interdependence of conflicting advice messages

An extension of advice response theory

Bibliographic Data

ID21454544
AuthorsYanmengqian Zhou (0000-0002-2565-8787, corresponding author), Erina L Macgeorge (0000-0003-0534-6038), Erina L Farrell
Year2025
Volume73
Issue4
Pages452-471
Publication date2025-08-08
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueCommunication Quarterly (JOURNAL)
Journal identifiersISSN: 0146-3373 • E-ISSN: 1746-4102
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/01463373.2025.2519264
OpenAlexW4411228250
LanguageEN
Citations received1
References cited33

Despite the common occurrence of conflicting recommendations, research on advice has largely focused on understanding responses to isolated advice messages. To address this gap, this study extends Advice Response Theory (ART) by testing an interdependence model of responses to conflicting advice. We observed both within- and cross-message mediating effects of message evaluation. Specifically, perceived advisor characteristics of a given advice message were linked to evaluations of both that message and its conflicting counterpart; these evaluations, in turn, were related to the outcomes of both messages. While within-message effects were positive, cross-message effects were negative, indicating mutual interference between conflicting advice. This interference was particularly stable between source and message perceptions, whereas that between message perceptions and outcomes was less consistent, varying depending on specific message assessments. Collectively, these findings extend ART by highlighting the need to consider advice responses – and potentially health messaging responses in general – within a broader network of competing messages. The results also have practical implications for advising, suggesting that well-informed advisors should strategically present themselves and frame their messages while simultaneously addressing conflicting recommendations to maximize their impact and promote accurate decision-making

Advice (programming) · Extension (predicate logic) · Political science · Public relations · Attachment and Relationship Dynamics · Child and Adolescent Psychosocial and Emotional Development · Computer Science · Media Influence and Health · Psychology · Social Psychology

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Unique citing works1
Citations per year1
Citation span2026 - 2026 (1)
Citation velocitycurrent
Highly citedNo
Citation typesNeutral: 1

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