Trade Uber for the Bus

An Investigation of Individual Willingness to Use Ride-Hail Versus Transit

Bibliographic Data

ID21476786
AuthorsXiaoxia Dong (0000-0002-3907-3237, ORCID, corresponding author)
Year2020
Volume86
Issue2
Pages222-235
Publication date2020-04-02
Peer ReviewedYes
Open AccessNo
TypeARTICLE
VenueJournal of the American Planning Association (JOURNAL)
Journal identifiersISSN: 0194-4363 • E-ISSN: 1939-0130
PublisherInforma UK Limited (PUBLISHER • GB)
DOI10.1080/01944363.2019.1687318
OpenAlexW3008708879
LanguageEN
Citations received11
References cited27

Problem, research strategy, and findings: Few studies have examined ride-hail users’ individual preferences between ride-hail and transit. Based on a survey of ride-hail users in the Philadelphia (PA) region, I examine who uses ride-hail and investigate ride-hail users’ willingness to use ride-hail versus transit. My results suggest that more than one-quarter of respondents replaced transit with ride-hail in their last ride-hail trips. Mixed logit regression analysis based on stated preference choice experiments indicate that higher-income respondents and respondents over 30 years old are increasingly willing to choose ride-hail over transit, even though their actual ride-hail usage is lower than that among lower-income and younger respondents. Results also show that female respondents are more willing to choose ride-hail over transit than male respondents and less frequent transit users are more likely to choose ride-hail than frequent transit users. Higher cost and longer trip duration are significant deterrents for travel by either mode. Respondents consider the time spent on walking to and from transit more burdensome than in-vehicle travel time and wait time for transit and ride-hail. They consider waiting for ride-hail less burdensome than waiting for transit. Survey sampling and design limitations provide lessons for future ride-hail studies.Takeaway for practice: Practitioners should ensure convenient, affordable travel options for lower-income residents, who are more frequent but less willing ride-hail users than higher-income residents. Female respondents’ safety concerns about transit should urge transit agencies to recognize female transit riders’ travel needs. The relationship between age and willingness to use ride-hail reminds planners to anticipate greater substitution of ride-hail for transit as the more tech-savvy generation starts entering their 30s. Last, fare reduction alone may not be enough to prompt ride-hail users to switch to transit. Service improvements that shorten the overall trip duration are imperative to make transit more attractive

Advertising · Business · Geography · Preference · Public transport · Statistics · Transit system · Transport engineering · Travel behavior · TRIPS architecture · Engineering · Mathematics · Transportation and Mobility Innovations · Transportation Planning and Optimization · Urban Transport and Accessibility

Tools

Open DOISci-Hub